he company, which has been exhibiting at London’s ICE exhibition since 1990, was recognised for its success in exports, which now represent 70 % of company sales.
Reflecting on the achievement, Managing Director Stephen Treharne said: “I’m extremely proud of the award, we were up against some big names and to win is fantastic. It’s essential that companies like us look outwards to break into new export markets, which is where blue chip international expos such as ICE play such an important role. ICE has a fantastic and proven track record of bringing in buyers from all over the world and from a business perspective being at the exhibition makes maximum use of our sales and marketing time.
“I think my small but dedicated team achieved more in three days at Earls Court than a much larger sales force could have hoped for in a month of jetting around the world. Ultimately the product and the service you provide are of fundamental importance and the ability to meet with your customers, demonstrate features and benefits, get them to try the products out, win their trust and ultimately close an order is invaluable.”
Prestige Seating Technology, one of 400 companies exhibiting at ‘ICE - totally gaming’, expects to be showing a large variety of high quality, ergonomically designed chairs and tables as well as marketing a bespoke design service, which translate to more ‘time on device’ – an accurate measurement of success for every casino.
ICE is the most international gaming event on the calendar. The 2010 show attracted close to 19,000 visitors who travelled from 123 sovereign territories, compared to G2E Las Vegas 2009 (91 countries) and G2E Asia 2010 (55 countries). ICE 2010 takes place at London’s Earls Court Exhibition Centre, January 25-27.