he company has also signed with an international gaming operator with significant interests in Italian bingo and which is expected to launch in the second half of the year.
The addition of Snai and Eurobet will secure Playtech's position as an Italian bingo market leader. Players will be able to enjoy enhanced liquidity, multiple rooms, a huge variety of games and networked games, along with social chat hosted by Italian moderators.
Playtech software is fully compliant with Italian gaming authority, the Amministrazione Autonoma dei Monopoli di Stato (AAMS).
Mor Weizer, Playtech's CEO, said: "Playtech's bingo activities are making excellent progress across the board. Today's announcement adds to that momentum and is a significant revenue enhancing step forward for our Italian bingo operations, bringing substantial incremental liquidity. It underlines our strategic focus on geographical and product diversification into additional regulated markets. Playtech is in active discussions with additional Italian bingo operators and expects to add more licensees in the coming few months."
Snai is a leading player in the Italian betting market, managing a network of 6,000 betting shops and providing a wide range of products and telematic services, including internet betting. It was the first operator to launch on Playtech's iPoker network in 2008 and is the largest constituent on the network. It is expected to launch bingo in the coming few weeks.
Eurobet is an Italian and international sportsbook owned by Gala Coral Group, and has been operating on Playtech's iPoker.it network since 2008. It too will join the bingo network in the coming few weeks.