International edition
September 19, 2021

Interview to Mariano Sosa, Director of Systems Sales for Latin America, and Marianela Artoni, Sales Manager for South America of Bally

“Peru has become a very attractive and interesting market”

(Peru, exclusive A few days before the inauguration of the eighth edition of Peru Gaming Show, an event organized by CGS Group that will be held August 11 and 12 in Jockey Exhibition Center, Bally anticipates which are his expectations for this year.


n an interview to, Mariano Sosa, Director of Systems Sales for Latin America, and Marianela Artoni, Sales Manager for South America of Bally, reveals the products that they will be presenting. Considering the imminent regulation of the Peruvian market, one of the central products will be Bally MultiConnect solution, a product with which they will hold live demonstrations.

What are your expectations for Peru Gaming Show? Which do you think will be the main challenge of this years event?
Marianela Artoni: Our great expectation will be to be able to share with all the local operations the big portfolio of products from Bally, both in slots and in systems. After so many time of absence from Peru, we want customers to be sure that we are constantly developing innovative products that will help increase its profitability. Its success and satisfaction is our commitment.

Mariano Sosa: With regards to the imminent regulation of the Peruvian market (based in an online system), our main aim will be to show one of the products we understand that best fits to this market: we call it Bally MultiConnect. We are totally secure that it is a complete solution that satisfies all the price and quality requirements. We invite all those that already have a system, and those that have not decided yet, to come to our stand. It will be a great opportunity to get to know what Bally can offer and to know what a complete solution can rally provide.

Which are the main features of your products for Peru?
MS: As I have mentioned previously, and considering the current situation, we will be offering live demonstrations of Bally MultiConnect. This product Fores a quick solution for the operators that administrate multiple venues, because it represents a significant step forward for the administration and the creation of reports in multiple facilities. It adapts perfectly to the requirements of the Peruvian market, where there are operators managing multiple properties and companies. MultiConnect offers easy implementation, low investment in infraestructure and a competitive price in the market.

MA: In other slots products, we will present Cash Spin, which is no Douhet the most innovative and revolutionary of the market nowadays. After the first installations of this game in the US, we have seen a profitability two to four times superior than the average of the venue. Cash Spin, with its U-Spin tactile technology of control, allows players to spin a virtual roulette in the touch screen background and forwards, slow or fast, as if they were spinning a traditional roulette, This simply creates a level of interaction and control for the player, which has never been valuable in a slot before.

It will also be present the new series of Pro Series new cabinets. Bally has made an extensive market research to design those cabinets. Those will deliver the most attractive images and animations. We are convinced that they will allow us to make our portfolio of video games more attractive and obtain even better performance results. Pro Slant Cabinet, that is part of this series, stands out for its design, that offers an incredible level of comfort for players, and that also fits with casinos that have low roofs, which have be usually found
in the casinos of this region. 

Magic Money, one of our newest titles in the incomparable ALPHA Elite V32 cabinet, will also be present. This game brings players the chance to win one of the seven greatest progressive jackpots with the bonus mystery feature. It will be well received by the players of this market.

What does the Peruvian market represent for your company? Which is the potential of this country?
MS: Peru has become a very attractive and interesting market in the Latin American gaming sector. Nowadays we see several opportunities of expansion and we are convinced of the wide growth potential. It is a scenery where we can show all the diversity and flexibility of our range of products to the market, and the enormous potential that Bally has to adjust quickly to its requirements. That’s why we have decided to provide sales and technical support locally. It will allow us to offer the highest range of customer service, such as the market requires and as Bally is accustomed to work.

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