ociété des Bains de Mer (SBM), exclusive operator of five casinos in the principality, capitalised on the impact of its latest prize catch with an unprecedented outdoor advertising campaign. An invitation to players to “Bite into the Jackpots” at JAWS Link’s European player première, was promoted across more than 400 prime poster and billboard sites across Monaco and the Côte d’Azure.
Monte Carlo Casinos Director General, Eric Schroeter commented: “Slot games with an instantly recognisable brand behind them always deserve special treatment. Its iconic status means that JAWS is renowned throughout the world and represents an ideal gaming proposition. So it was with great confidence that we invested so heavily in promoting our launch. The instant reaction of players both on the first night and ever since then suggests that this game could prove to be as big a blockbuster as the original movie.”
Pedro Extremera, Aristocrat’s Head of Sales for Central Europe, added: “There is great demand for JAWS in several jurisdictions in Europe and we are delighted that its first public release is at a location with such a distinguished history in international gaming. SBM has recognised the tremendous potential of the game, demonstrating huge confidence and experience with this powerful publicity programme.”