International edition
September 25, 2021

It launched team’s official online gaming site for La Liga

PAF extends Atletico de Madrid sponsorship

(Spain).- Finnish gambling firm Alands Penningautomatforening (PAF) has signed an extension to its agreement with Atletico De Madrid that will see it remain as a sponsor of the Spanish top-flight soccer club for another year.


AF launched, the official online gaming site for the La Liga team, last year while its logo is now set to remain on the side’s shorts for at least another twelve months. “The fact that we are extending the contract for another year is proof of a long and successful partnership,” said Inger Holmstrom, Public Relations Director for PAF. “You could say we have been engaged and we are now getting married.”

The deal will also see star players Diego Forlan and Sergio Aguero visit Stockholm next month prior to the start of the Spanish league season for promotional activities while PAF will be able to offer match tickets, VIP packages and access to star players such as the 2010 FIFA World Cup pair.

“Extending our partnership means that our customers in all markets will be able to win football trips to Madrid, meet some of the club’s star players and sit in the best possible seats at the Vicente Calderon Stadium to see Atletico De Madrid play against other major clubs like Real Madrid and Barcelona,” said Albin Tiusanen, Head Of Spanish Activities for PAF.

Atletico De Madrid is one of the most successful teams in the history of Spanish football having won the league and Copa Del Rey on nine occasions, including the double in 1996. It has also been triumphant in Europe, taking home the European Cup Winners Cup in 1962, the Intercontinental Cup in 1975 and the UEFA Europa League title last season.

“We were convinced that the relationship between PAF and Atletico De Madrid was going to be more than promising and it was,” said Enrique Cerezo, President for Atletico De Madrid. “We are linked to a company that is a referent in its market with an important present and a promising future."

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