International edition
September 28, 2020

The slot exceeds operator expectations in Italy

IGT Sex and the City slots are hugely popular with Italian players

(Italy).- Based on the award-winning HBO series, IGT announced that the Sex and the City slot is performing very well in Italy and establishing a strong and loyal player base. The game was initially installed in the country last May and is quickly becoming one of the country’s most popular video slots.

IGT’s Premium Products are always a hit with players but the Sex and the City slot’s popularity is unparallel,” said Luca Frigerio, CEO of Casino de la Vallee. “Some players queue to play and others stand by and fill the alley where the games are just to share in the excitement.”

Officially licensed by HBO Licensing & Retail, Sex and the City slot machines are available in dozens of casinos across the globe. The game recently became the current number 1 leading standalone progressive MegaJackpots game on casino floors today.

“The Sex and the City slots are experiencing more than 2X increased play than average games at Casino de la Vallee,” said Ron Babini, Sales Manager, IGT Europe. “As a result, the customer ordered five additional units to be added to the mix of the soon-to-be-opened new gaming room. The customer is happy, and IGT is very pleased the game is doing so well.”

Another strong feature of the game is its MultiPLAY four-game format. “The new IGT MultiPLAY concept is a clear play motivator, especially here in the Italian market,” explains Graziano Grosjacques, Casino de la Vallee, Gaming Director. “Adding MultiPLAY to already successful multi-level progressive and bonus concepts make this game a complete winning formula.”

Sex and the City slot machines offer a chance at five progressive jackpots and four bonus games. With each bonus game, players will get to watch their favorite video clips, like “Hello, lover!” from the series. Plus, Mr. Big himself talks players through the bonus games, cheers them on and congratulates them on their wins. This slot machine is packed with everyone’s favorite things from the Sex and the City series, including the music, the colors, the characters, the clothes and Mr. Big.

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