International edition
September 22, 2020

The most accessible lottery game in the market

Peru: Intralot’s game Kabala gives out attractive prize for only us$ 0.06

(Peru).- Intralot Peru relaunched its well known game Kabala with a lower prize: us$ 0.06, turning into the most accessible lottery game in the market. With this, the company, leader in lotteries throughout the country, is trying to extend the possibility of winning to its public.

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ntralot Peru has also decided to increase the initial prize of the New Kabala to S/. 20,880. If there is no winner, it will accumulate and grow in each draw. Also, the new Kabala gives prizes from the 2 hits with free games and with 3 hits with money.

This was announced by the main executives of Intralot Peru in a Press Conference in which they also gave out the prices for us$ 99,249 to 21 lucky people that in May confided their luck and played the different lottery games that the firm offers.

“The relaunching of our Kabala game allows us to be pioneers in offering an electronic lottery at a very accessible price in the Peruvian market. With the relaunching of the Kabala we are currently consolidating our portfolio of electronic lotteries, covering the main segments and market niches; offering lottery games with characteristics and prices accessible to the target groups to which each brand goes, pointed out Sandra Merino, Marketing Manager of the Lottery Business Unit of Intralot Peru.

The executive said, “the re launching of Kabala, includes a complete redesign of our lottery game, we are improving the value equation for the consumer, because as main changes it has been considered the price of the ticket to 0.50 centimos and a cumulative prize that starts at us$ 20,880. Without doubt, she said, this is a clear sign that the company offers more for better prizes, seeking to give alternatives that will go with the economy of every Peruvian.

As it is recalled, Kabala is a lottery game that has more than 12 years giving out prices to its faithful followers. All this time, it has enlightened the life of thousand of Peruvians giving out more than us$ 9,7 million in prices. La Kabala sets aside 5% of the sales for the Sociedad de Beneficencia from Jaen and 10% of the value of its prizes to the Provincial Municipality of Lima.

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