he firm revealed that it is providing the outlets with a full range of best-of-breed sports betting solutions and services including its MarginMaker platform, World Till EPoS and STOS Display solutions platform alongside professional services such as odds compilation, risk management and marketing support.
The Bet Arena Cafe chain is owned by Romanian billionaire Dinu Patriciu with venues being opened alongside the proprietor’s Mic.ro Retail food stores in Bucharest and throughout the country in a bid to dominate the nation’s sports betting business, which is estimated to be worth more than €200 million a year.
“Romania has long been viewed as a key Eastern European territory for Gruppo Lottomatica and Gtech G2,” said Paulo Personeni, President for Gtech G2. “I am delighted that we now have a strong partner and presence in this rapidly growing market.
“Gtech G2 has worked closely with the Bet Arena Cafe management team over the last six months to create the 1x2 Bet Cafe Arena brand. I firmly believe that Bet Arena Cafe’s experience in the Romanian retail sector coupled with Gtech G2’s market-leading proprietary gaming solutions and services expertise will enable us to hit our aggressive roll-out and market share targets. I have been impressed with the Bet Arena Cafe management team’s vision and am confident that together we will swiftly change the sportsbetting landscape in Romania.”
Gtech G2 plans to have installed its sports betting solution in 400 Bet Arena Cafe venues by the end of 2012 focused primarily on soccer but also including other major European and US sports. The firm has also secured first refusal rights in providing the chain with interactive sports betting as well as the other products from its interactive portfolio.
“From a future sales perspective, this exciting partnership with Bet Arena Cafe provides for an ideal regional reference site and opportunity to showcase Gtech G2’s products and services to both current and prospective customers,” read a statement from Gtech G2.