International edition
June 24, 2021

After a challenging 2009 for Macau, the market recovers in 2010

Expectation and intense activity on the first day of G2E Asia

(Macau, exclusive Today, in the facilities of the Venetian Resort Hotel, G2E Asia inaugurated its 2010 edition in a year that is key for the Macau market, after a period of doubts and loses in 2009. With better results this year and good perspectives for the future, leading worldwide firms, together with important regional companies, exhibited a wide range of products at the expo, which registrated an acceptable volume of visitors in its first day.


he sensation at the exhibition hall in the current edition of G2E Asia is that the worst, in terms of the economic crisis, has finished. At least for this former Portuguese colony that became the big center for the gambling industry and where big companies want to position in order to offer their products.

After a 2009 that shook the foundations of the so-called Asian Las Vegas, the first reports of 2010 – a growth of 95% in May, compared with the same month last year- show clear signs of a recovery that generates optimism.

With this scenario, a great part of the international gaming industry gathers this week for the 2010 edition of G2E Asia, where leading firms worldwide, such as IGT, Aristocrat, Bally Technologies, WMS Gaming, Novomatic, Konami, Ainsworth, Gaming Partners International and Shuffle Master, among others, occupied some of the largest booths with the aim to show all their potential.

Other companies with a strong presence in the Asian market joined this group of firms, most of them regional companies that also exhibited a wide range of developments, exclusively addressed to the diverse local markets, such as Aruze Gaming, Astro Corp, LT Game Limited, Jumbo Technology, Bingotimes, Matsui, Weike, Winning Asia and Kyoraku. 

After the opening ceremony which took place after 9,30 and the welcome speech from  President and CEO of the American Gaming Association, Frank J. Fahrenkopf, Leonard Ainsworth, founder of Aristocrat and current Executive President of Ainsworth Game Technology, was awarded with 2010 G2E Asia Visionary Award, due to his almost 60 years of career in the gaming industry.

After a visit though the halls of the event, Ainsworth, together with the authorities of the event and a traditional Asian entourage, the event started functioning as a commercial event, and the halls slowly begun to receive more and more visitors until showing an acceptable scene after midday.

While it also took place the G2E Asia Poker Tournament with special guests, the booths of the leading firms showed, on top of the develpments available globally, several games focused in the Asian market or specially adapted for this zone. It is the case of the following titles: “Golden Fish” (WMS), Fireball (Bally), Diamond Factory (IGT), Cristal Fortunes (IGT), House of Dragons (IGT), Beijing Bonanza (Aristocrat) and Yellow Dragon (Aristocrat), among others.

Tomorrow it will be held the second day of the event, which will aim to confirm the growing momentum that is being experimented since the beginning of the year in Macau market, which is a key business center for the gaming industry.

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