kill games, including poker, accounted for 60% of the 1 billion euros of gaming turnover in 2009, a 113 % increase in from 492 million euros. Fixed-odds bets, horse race bets, forecast competitions, instant lotteries and national totalisator number games accounted for the remainder.
Fabrizio D’Aloia, president and chief executive of Microgame, which has 60 operator licensees in Italy, said the company was now prepared for the launch of poker cash games and casino in the country, having modified its poker platform and signed a casino supply deal with NetEntertainment.
“The launch of poker in cash game version and the casino games, also other new games such as virtual betting and betting exchange, will be introduced to the Italian market by the gaming authority. Microgame is ready to take these important opportunities since we have invested in the new games and entered several important partnerships, which will be announced in the near future,” said D’Aloia.
Private equity fund Monitor Clipper Partners’ investment in Microgame in November last year had allowed the company to develop “significant investments”, added D’Aloia. The network provider also inked a deal with Dutch television giant production Endemol for the production of television programming featuring live poker events organised by Microgame’s People’s Network.
Microgame accounted for nearly 30% of Italy’s onshore poker turnover during the last quarter, according to data provider Trust Partners. The Italian Gaming Authority however last month dealt a potential blow to its position by banning public gaming terminals, on which Microgame relies heavily for its revenues.