International edition
October 27, 2021

Interview to Hideo Goto, Konami Sales Director for the Asian market

“Asia in general is a very important market for Konami’s future”

(Macau, exclusive Hideo Goto, Konami Sales Director for the Asian market, talked in exclusive to about Konami's presentation at G2E Asia. He commented the current situation of the firm in the Asian market and the products that it will present at the event.


hich is the current situation or position of Konami in the Asian market?
First of all, Asian market is most competitive in the world gaming market in terms of EGM business as all US, Australian, European based slot suppliers are there, plus we have Local Asian manufacturers from Japan, Taiwan and Singapore.

Under the competitive circumstances, Konami has been very strong in Philippines, with a 20% market share, which is second largest Asian gaming machine market.

We penetrated Korean gaming market last year and Konami market share increased to 5%. We also installed machines in most of Asian market such as Macau, Singapore, Malaysia, Vietnam, Cambodia and cruise lines.

How important is for the company the Asian market in general and Macau's market in particular?
Asian market in General is no doubt a very important market for our future. Remember this region has more than 60% of population in the world. The more population, the more potential for EGMs. Macau is the centre of Asia gaming activities and strategically very important market. As G2E is held in Macau every year, all of our competitors have regional offices in Macau  and  three major US operators have large casino properties which are always watched by the gaming industry, the financial industry and investors worldwide. Asian customers usually tend to judge market share of slot manufacturers  by the number of machines in Macau casino slot floors.

What products will you exhibit in G2E Asia this year?
We exhibit the latest products which are readily available for sales to the regions.  Podium Video slots, which has just released to US & Australian market last year. We also exhibit Advantage 5 stepper slots. This products have been introduced to the regions from last year in the countries such as Philippines, Singapore and Malaysia. Also we demonstrate KCMS, Konami and Casino Management System at the booth .

Which are the Konami developments (games or systems) specifically oriented to the Asian market?
Both Podium and Advantage 5 have software version to meet the requirements in the region. The software version includes Asian currencies  such as HK$, Singapore$, Malaysian Ringgit, Philippines PESO etc. Several game titles of Podium and Advantage 5 have Chinese language respectively. Also our KCMS, Konami Casino Management System have multi-language capability for Asian countries.

Which will be Konami strategy in order to face its actions in the Asian market in the medium-term?
Well increase market share in Macau and Singapore. It will lead us to set up regional sales/service office.

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