International edition
September 29, 2020

The 2011 show to take place January 25-27

London IGE appoints new co-ordinator of international marketing and communications

(UK).- Marketing professional Matthew Appleby has been appointed to the MarComms team working on IGE event. Appleby will be responsible for co-ordinating the international marketing and communications effort which in January 2010 brought 18,000 buyers from 120 sovereign states to London’s Earls Court Exhibition Centre.

L

ooking ahead to his new role, he said: “I am delighted to be working for what is a market-leading event operating in a fast moving business sector, driven by technology, trends and regulation. IGE has earned a fantastic reputation within the exhibition/events sectors consistently attracting buyers to London from in excess of 100 nations.

“My target is to build on that success, combine traditional marketing with new media initiatives and promote a culture of continuous improvement in order to deliver enhanced benefits to exhibitors and visitors alike. It is a great challenge and one which I am looking forward to.”

The 2011 event, which takes place across the 25/26/27 January, will feature over 400 of the world’s leading names in international gaming, representing the industry’s broadest selection of best of breed companies.

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