International edition
June 23, 2021

Statements by John Connelly, Vicepresident Internacional of Bally

“Bally has either signed or installed in excess of 6,000 machines within Mexico”

(Mexico, Exclusive John Connelly, Vicepresident Internacional of Bally Technologies, talked to within recent ELA show about the results of the event, the feedback from both operators and visitors, and the potencial of the mexican Market.


ow was the show?  Which are some of the results post ELA?
I was encouraging to see how much the show has grown in comparison with years past. The increase in both exhibitors and visitors was a positive sign that the Mexico market is continuing to evolve.  The results of the show are very positive, we exhibited some of our latest innovations for the very first time in Mexico, and we were pleased to receive a positive response from our customers in the region. We want to continue being confident about our broad product portfolio in both games and systems, which is one of Bally’s key differentiators in Mexico.  We ended the ELA show very excited about the continued growth opportunities in Mexico, and the positive response from casino operators towards our broad product portfolio.

 Which was the feedback from the operators and the public in general?
As stated earlier, the response from our customers and prospects was very positive and we are confident this momentum will continue.  On the systems side, we offered live demonstrations of our latest and most advanced systems solutions which also generated a lot of interest among attendees. We currently have approximately over 60 systems installed in Mexico, and we hope to double that number within the next 18 to 24-months, Bally’s systems business continues to be key strategic factor in our overall Mexico offering.

How do you see the Mexican market?
As you may be aware, Bally has either signed or installed in excess of 6,000 machines within Mexico and anticipates this number to grow substantially in the coming months.
The Mexican gaming market continues to experience significant momentum and there will be some important regulatory changes that we expect to come into effect in the upcoming months, which should further establish a long-term foundation. Our expectations in Mexico will continue to grow for the foreseeable future.

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