he new and exciting exhibits and costly marketing campaigns staged at the show made people smell the warm air of an economic spring. Taking place at B & C Zones, Hall 1 of TWTC, and jointly organized by GTI Magazine, the Taiwan Digital Entertainment Association (TDEA) and the Taiwan Amusement Machine Association (TAMA), the show this year housed 670 stands, recording a slight growth in scale compared with last year’s event.
Besides local Taiwanese exhibitors, the event attracted international exhibitors including Bandai Namco and Nippo Tusho from Japan, GameArt, Karen and Universal Space from Hong Kong, British media EuroSlot and InterGame as well as companies from China, Daxing Theme Art Research Center, Dragon World, Luck & Jinying, and G-Look. The exhibitors that participated in GTI Asia Taipei Expo for the first time included New Paco, Ding Xiang, TAKADEN, AExcel, Joii, Happyforever, Arichip, Feng Yi Fu, Chian, Wan Hai, Las Vegas Cabinet, New Technology, AGT and TAGHI.
After the global financial turmoil erupted in 2007, the world experienced nearly two years’ economic regression. In early 2010, the global economy saw a strong recovery. According to data announced in April by the Department of Statistics, the Ministry of Economic Affairs (MOEA) of Taiwan, Taiwan’s export orders in March reached us$ 34.39 billion, recovering to the level before the financial crisis. In particular, the orders from China, Japan and ASEAN countries recorded new historical highs, showing a clear economic recovery. The actual evidence of an economic recovery was the number of show visitors at this year’s event.
Overseas buyers came from more than 30 countries and regions including Australia, New Zealand, Canada, Chile, China, Greece, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Macau, Malaysia, Peru, the Philippines, Poland, Portugal, Singapore, Thailand, the UK and the US. Based on initial estimates by the show organizer, there were 3,500 overseas and domestic professionals attending the show. Positioned as a trade event targeting the international market, GTI Asia Taipei Expo has walked through 17 years.
The transformation in exhibits and exhibitors during all these years can exemplify the efforts made by GTI Asia Taipei Expo in connecting its exhibitors with the international marketplace. Some trends have been observed based on changes in the exhibits, including product differentiation, flexible order acceptance and small production, and transformation from manufacturing-oriented to marketing-and-branding-oriented.
The 18th GTI Asia Taipei Expo is slated to be held from May 5 to7, 2011. For the latest show information, please pay close attention to related coverage on GTI Asia Taipei Expo, contact GTI at [email protected], or just visit www.gtiexpo.com.tw.