hich are MEI’s main objectives for the coming months?
MEI has been focused on the product enhancements that will define the next generation of the CASHFLOW SC bill acceptor. The resulting benefits will further raise the bar of performance expectations in the metrics that matter most – driving improvements in both the player experience and operator profitability.
Because the enhancements are localized to the acceptor head, the next generation product can work hand-in-hand with legacy CASHFLOW SC units already in the field. This capability is facilitated by intelligent support tools that will be able to sense the product version and provide the appropriate software.
Have you scheduled the launch of any products for the near future?
We will be delivering samples of the Next Generation CASHFLOW SC to OEMs around August. Depending on the speed of testing and jurisdictional approvals, the new product could be in production by the end of 2010.
Which are the main characteristics of your products?
MEI offers Gaming operators the highest acceptance rates, unrivalled security, best jam performance and lowest cost of ownership in the industry. These features make MEI customers more profitable, as the games are always running and the players are not burdened with the rejection of street grade notes.
Which are the principal markets for MEI in Latin America?
In 2009 MEI was specified in more than 90% of the largest opening (Argentina’s Rosario Casino) in South America and now has more than 70% market share in Chile’s new casinos. MEI is looking forward continued growth opportunities in Panama, Chile, Peru, Colombia and hopefully Brazil. We are in the process to setting up the right partners in those regions to expand our regional footprint.
How do you see the industry in Latin America and other main territories this year?
While MEI has several growth opportunities, Argentina leads our opportunity in Latin America. The earthquake was devastating in Chile, but we expect it to pick back up again in Q3. Mexico has the potential to become a big market as they are taking a closer look at bill validators.
What are some of the emerging trends you see?
We see the Latin America market now being driven by quality instead of price as the market begins to recognize the value of bill validators.
In which trade fairs will you participate this year?
MEI has participated in the Caribbean Gaming Show and FADJA and plans to participate in SAGSE Panama, Peru Gaming Show and SAGSE Argentina.
Did your close new distribution or sales deals recently? What do they consist of?
MEI uses distributors and partners in Southern parts of South America along with direct representation. With this mix, we have seen sales increase exponentially in the past 18 months.
What’s your balance for the first two quarters of 2010?
So far 2010 has been a better year than 2009 and we are looking forward to a successful second half of the year.