he great attraction of the Mexican market before the opening of Class III slots was the central issue of the session, which was moderated by Luis Casamayor, slot manager of Codere Mexico.
Eduardo Aching, VP of International Sales of Konami, remarked the importance for the operator. “The great advantage will be for operators, because they will obtain a great variety of products. I think the diversification of titles and games will be one of the main attractions.”
Besides, Álvaro Nores, VP of Aristocrat for Latin America, said that “for the operators, the advantage is that they offer games with a top performance. Also the standardization of protocols and systems helps to improve the casino performance, offering a better customer service.”
According to John Connelly, Bally VP of International Sales, “during the next 12 to 24 months, the number of machines in the Mexican market will double.” In terms of operations, the executive forecast a “30 % growth”.
Vicepresident of International Sales of WMS Gaming, Sebastián Salat, summarized the impact of this new technology for the Mexican market in three key points: “Diversity of products and offer, flexibility of layouts of machines and standards.”
Rafael Lucio, Managing Director of IGT Mexico, commented about the great number of machines and companies attracted by this potential market. “It is fabulous for this market that this competence exists, because I think it will boost the growth of the different gambling halls. The challenge is to make things happen”.
Finally, Lucio also analyzed the current situation of Class II, which has been so popular in Mexico in recent years. “We have seen that in some places Class II persists, but the player has the power. I think that if the trend continues, Class II will disappear gradually”.
The illegal market
The illegal market was another issue treated during the exhibition. Bally executive talked about this issue in detail. “If we see the market from the regulating and fiscal point of view, we see there were new and positive rules, and that helps regulating the market. The importance of the market is in the operators, and as better organized and better structured they are, it will allow them to exceed illegal gaming. Bally will just operate will legal gaming halls, and, in the long term, illegal gaming will be left behind. It is very important that the government controls illegal gaming. If they do not obtain the technology, they will simply be left behind from the market”.
Besides, Nores backed those concepts. “The illegal market is not convenient for anyone, but some operators believe that the option of bringing second-hand machines is feasible, but in fact, they are cheaper machines, that are not in guarantee, or they are badly configured, etc. These cases will surely end in a Court.”