he past year, IGT brought a set of new executives, a new way of doing business and new games. The company's refreshed and revitalized approach shines through in its products on casino floors today. IGT's showing at Southern Gaming Summit 2010 further solidifies the company's position as a market leader in driving games and systems performance.
"We've listened to our customers and know what they need," Senior Vice President of North America Sales Ron Rivera said. "IGT is focused on satisfying operators' top priorities such as increasing ROI, entertaining their players and gaining even more control over their operations. We're delivering game content that caters to today's players - and we're doing it faster than ever. We're cognizant of our customers' economic challenges and are focused on helping our customers refresh their floors by offering new pricing packages. We're also committed to delivering products that will boost ROI today and into the future. This showing is evidence of what IGT is capable of - and it's just the beginning."
At Southern Gaming Summit 2010, visitors can experience first-hand what IGT has to offer. Sex and the City single play video slots, The Amazing Race Multi-Level Progressives based on the Emmy Award-winning show, Wheel of Fortune Experience on the 103-inch Center Stage Series screen, and many more await lucky tradeshow attendees.
Alice's Adventures in Wonderland MultiPLAY video slots taps into IGT's hot new Progression Play technology, allowing players to accumulate credits, awards or levels of play on an ongoing basis. Based on the book by Lewis Carroll, this game takes players on a journey through Wonderland with Alice and the White Rabbit. Five independent trails mean frequent bonuses, exciting players with the chance at bonus after bonus.
The Bombs Away video slot is a full-throttle gaming experience complete with big band music, pin-up icons and nostalgic aviation motifs. The player is in the pilot's seat with 3-D game play featuring IGT's stylized Reel Wheel top box device, part of the Free Games bonus where players win credit values or one of five progressives. The amazing layered audio and subwoofer vibration made possible by the MEGAfx Surround Chair completes the engaging experience.
The Sex and the City slot is the number 1 performing game in the country. The surprise factor: men are playing, too. The premiere release featured MultiPLAY game functionality (four games on one machine, each with a different outcome), and at Southern Gaming Summit 2010, IGT will debut its single-play version.
The Amazing Race Multi-Level Progressives slot is another wildly popular theme in casinos right now, performing up to 2X better than house averages at some locations. Interactive bonuses pair with a real sense of competition and much of the game is modeled after the challenges on the Emmy Award-winning show.
Besides, IGT has brought the movie theater to the slot floor with its new Center Stage Series. It's an eye-catching, awe-inspiring platform, designed to deliver extra-large fun to players and big time flexibility to operators. Two versions are available: a 103-inch screen with five player stations and a 70-inch screen with four player stations. Much like a movie theater, casinos will install the platform (screens, seats and all) just once, and change out software for themes as they become available. First to casino theaters is Wheel of Fortune Experience.
IGT also presents its new MEGAfx Surround Chair. The chairs immerse players in game play, and create the well-rounded entertainment experience today's players have come to expect. Players can crank the sound so much their seats will shake and their worlds will rock.
IGT's new Top Dollar Reel MultiPLAY game is also showcased at Southern Gaming Summit 2010. The Top Dollar theme has been a favorite for a decade, and this 3-D version takes the classic, arcade-style game to a new level of fun. It has the traditional Top Dollar "Take Offer, Try Again" proposition, and not one, but two reel games that spin simultaneously and stop with individual outcomes.
IGT's 3-D experience involves the layering of two LCD screens (Multi-Layer Display or MLD) to create the look of 3-D - without the glasses. Spinning reel games come to life with rounded virtual reels that spin out at the player in 3-D. IGT's 3-D games offering this year includes more jaw-dropping, symbol-popping bonuses and animations.
Turtle Bay video slots is a 3-D trip to the tropics. Color-rich symbol sets and sounds differ in the "onshore" base game experience from the Free Games underwater adventure bonus. Tumbling Reels game play similar to Fire Horse with a transparent hexagonal reel interface make it an engaging experience.
Cash Coaster slots is another 3-D ride catering to spinning reel players who are opening up to the world of Multi-Layer Display technology. The amusement park theme features games of chance, a high bonus hit frequency, and never before seen 3-D roller coaster cars that climb up-and-down the reels.
IGT will also show its first MultiPLAY game with a Pick to Win bonus; Lucky Larry's Lobstermania MultiPLAY offers more ways to win on one of IGT's most popular themes of all time.
A "cougar" is a woman in her 30s or 40s, who "hunts" for a younger man. It's also the theme of IGT's talk-of-the-town Cougarlicious video slot. Stunning "seasoned" models, "I'm Too Sexy" background music, the debut of the End2End feature, and wildly entertaining "Nate the Bait" bonuses make this one a hot topic at every show.
IGT's booth will also see man-eating plants in. Mini Venus Flytrap plants in 3-D eat symbols and grow. Loud crunching sounds intensify the plants' presence. Everything people loved about The Little Shop of Horrors movie has been translated into this unique Tumbling Reels game. In the Free Games bonus, extra symbols turn wild. The plant continues to grow larger each time it feeds on more wild symbols, and when it gets to be full size, the player scores more free games. Crunch.
IGT has given all the control to our operators and players with IGT DynamiX. It's a bundle of IGT's most innovative technologies (3-D games, MLD, AVP and Multi-Games, access to the game library) in a complete solution. IGT is the only manufacturer that offers the ability to run different math and graphics in an operator-configurable multi-game configuration. IGT DynamiX also gives players choices, right now. Operators can run any 3-, 4- and 5 spinning-reel and video games on the same box, letting players decided what they want to play with one onscreen touch.
Texas Hold'em Heads Up Poker is the first game to use neural net technology, a mathematical model that simulates the operation of the human brain. Instead of a paytable, players are matched against a computer program developed to be a dynamic decision-making engine. Decisions are made based on the current game state, but unlike a live opponent, it does not "learn" a player's strategy. But it will teach you it's thrilling to play.
sbX makes jobs easier, creates happier players and helps strengthen bottom lines. The sbX Experience Management System went live at ARIA at CityCenter in December - and the execution was flawless. sbX is a game changer, and IGT will demonstrate its prowess at Southern Gaming Summit 2010. sbX Floor Manager means ultimate access to the IGT game library, while sbX Media Manager enables targeted messages and services to the Service Window.
What was once a multi-year decision for a casino operator is now a same-day decision with access to the industry's largest game library. Before, an operator had to make a long-term commitment to a game purchase. With sbX, the operator can now have a machine with an entire library of games tied to it - allowing them unmatched flexibility for game mix decisions. With sbX, operators can more effectively deliver great games and unique applications to the player- right at the slot machine.
The IGT Service Window solution was designed based on Gaming Standard Association (GSA) protocols, and provides a unique player interaction experience. When the player inserts his players club card, a special "window" slides the game screen over, providing a menu of information and services the player and operator can customize. No additional hardware is needed to run the Service Window on any modern AVP machine.