International edition
September 18, 2020

The book maker decided to launch using a local brand

Victor Chandler launches Mister Apuestas in Spain

(Spain).- Following detailed research into the Spanish betting market, the company decided against marketing the group name, and have opted for the brand Mister Apuestas (translated at Mr Bets in English). The company's Chairman Victor Chandler will be portrayed as Mister Apuestas in a series of marketing campaigns.

T

he launch will be supported by a series of campaigns featuring company chairman The book maker decided to launch using a local brand rather than their own brand after a in depth research and consideration. All marketing in the territory will be handled by Madrid-based media agency Elogia.

Victor Chandler, Chairman, commented: "Sport is a central part of Spanish culture. I believe that there is an opportunity to build a very strong business there, it won't be easy as there is a lot of competition who have beaten us into the online betting market, but I am confident my marketing will be distinctive."

The new Spanish-facing brand follows hard on the heels of Victor Chandler launching in South Africa ahead of the football World Cup, after receiving a licence last December.

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