he launch will be supported by a series of campaigns featuring company chairman The book maker decided to launch using a local brand rather than their own brand after a in depth research and consideration. All marketing in the territory will be handled by Madrid-based media agency Elogia.
Victor Chandler, Chairman, commented: "Sport is a central part of Spanish culture. I believe that there is an opportunity to build a very strong business there, it won't be easy as there is a lot of competition who have beaten us into the online betting market, but I am confident my marketing will be distinctive."
The new Spanish-facing brand follows hard on the heels of Victor Chandler launching in South Africa ahead of the football World Cup, after receiving a licence last December.