International edition
June 24, 2021

These agreements include both Bally games and Bally systems solutions

Bally announces deals to initially provide 3,600 games for Italian new VLT industry

(Italy).- Bally Technologies announced contracts to initially provide 3,600 games for Italy’s new video-lottery (VLT) program. The firm entered into long-term agreements with two of Italy’s VLT concessionaires – HBG Group, for 2,000 machines and Sisal Slot, for 1,600 machines-, to provide VLT devices for the new video-lottery program being implemented throughout Italy in public venues.


ally expects to begin delivery in the fall of 2010. “We’re very pleased about our partnership with Bally Technologies and the cutting-edge VLT games and system portfolio they are delivering for our country’s new program,” said Antonio Porsia, Chief Executive Officer of HBG Group. “Bally’s long and proven history of providing innovative games and systems will enable us to offer our customers a whole new level of entertainment.”

Francesco Durante, Sisal Slot Managing Director, said, “I believe that selecting Bally as a technological partner for our video-lottery network is a step forward in Sisal’s commitment to excellence. I am confident that the agreement will bring further added value to our products, retail network, and consumers.”

These agreements include both Bally games and Bally systems solutions, capitalizing on the Company’s position as the world’s leading gaming systems company with expertise in providing server-based systems to North America VLT and central-determination markets. Among the systems technology that Bally will deliver to Italy is CMP, a proven technology suite that includes player tracking, bonusing, promotions, and powerful reporting tools.

“We’re thrilled to have partnered with two of Italy’s primary concessionaires to provide games and systems for the country’s new VLT program,” said Gavin Isaacs, Chief Operating Officer of Bally Technologies. “We will leverage our experience delivering cutting-edge and entertaining gaming devices worldwide, and our position as the leading global gaming systems provider, to deliver a custom and comprehensive games, systems, and server-based solution for the burgeoning new VLT market in Italy.”

In related news, the company announced that it has signed a distribution agreement with Italy-based Zest Gaming to market, sell, service, and maintain its video-lottery systems and gaming devices in Italy. Zest, one of the largest and most respected gaming technology providers in Europe, has well-established relationships with the Italian video-lottery concessionaires and brings 15 years of gaming experience in addition to 30 years of electronics experience.

“Partnering with a leading Italian company such as Zest makes good business sense for Bally, enabling us to capitalize on their already established relationships with customers and their well-entrenched sales and service network in Italy,” said John Connelly, Bally’s Vice President, International. “The technology solution required for Italy is complex, and having Zest Gaming’s well-respected service team on the ground will be critical to our long-term success.”

“Representing such a well-respected and long-standing company as Bally Technologies is a true honor and privilege,” said Luca Frigerio, CEO of Zest Gaming. “Bally’s outstanding reputation for innovative technology and customer service, combined with our local knowledge and infrastructure, is a partnership that will enable us to deliver very positive results for our customers.”

With a 78-year history as one of the world’s leading developers of innovative gaming devices, Bally brings a new level of cutting-edge games to the Italy VLT market, including the only mechanical-reel games for video lottery and exciting features for players such as progressive jackpots, mystery bonuses, and game-in-game features.

Bally also differentiates itself with unique and dramatic game cabinets, including the ALPHA Elite V32 with its 32-inch vertical touch-screen display; and the Digital Tower Series, reaching nearly seven feet tall and highlighted by dramatic top-box bonus features.

In addition to innovative games, Bally will draw upon its expertise in central determination and VLT markets to provide a server-based central control and monitoring system designed specifically for Italy’s VLT program.

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