International edition
September 27, 2021

It has grown consistently its product portfolio throughout the years

Dutch company A.R.B. faces an internationalisation strategy

(Netherlands).- Nowadays more than ever experience and customer service play a decisive role in the gaming industry. The Dutch company A.R.B. plays an important role in the long-term success of the gaming industry by strongly adhering to these characteristics.

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he founder and owner of A.R.B., Ron Brouwer, has gathered 34 years of experience in the gaming industry. The family-owned operations business gave him the introduction to the industry. Moreover, he has been able to gather invaluable experience on the operator side, understanding the components of what makes a winning game and that in many jurisdictions.

A.R.B. has focused its business strategy throughout the years since its incorporation in 2001 on providing the market with innovative products and providing an excellent service to match. “My own experience as an operator has taught me how important service is. Operators require winning products with a service to match. That’s the credo of A.R.B.”, explains Mr. Brouwer.

A major focus has been and remains the distribution of the electronic roulette solutions from Slovakian manufacturer Evona. Both the ‘Octavia’ and ‘Victoria’ brands are well established in the Dutch market. The choice of electronic roulette solutions is very broad with 2, 5, 6, 8 and 10 player versions. Furthermore, individual roulette terminals can be linked to the master roulette – enlarging the roulette choice to a maximum of 24 positions. Therefore, regardless of the size of the arcade / gaming hall, A.R.B. can provide the right solution.

It is this knowledge and focus on automated electronic roulette machines that is reflected is the company’s website, namely www.roulettemachines.nl. Operators now have more choice with the single-player electronic roulette terminal from Panther Gaming. Panther Gaming originates from the home of electronic roulette machines – Slovenia. This extremely innovation electronic roulette combines gaming fun, attractive design and nostalgia. It is available in a wide range of colours and materials – giving the operator maximum choice, for example to choose from an exclusive mahogany finish right through to luminous green for avant-garde locations. The patent-pending launching of the ball reminds players of the golden times of pinball machines and provides a mechanical ball-launch that will surely be readily welcomed and trusted by players.

A.R.B. has grown consistently its product portfolio throughout the years. The distribution of slot machines is a major company division. This ranges between the distribution of new and used slot machines, particularly for the local markets in the

Furthermore, A.R.B. represents Subsino in the Dutch market and is expecting great things of the newly-released game ‘Kung Fu Balls’. A.R.B. also provides the Dutch market with its own machine solution called ‘Royal Slots’. “The feedback from Dutch operators regarding ‘Royal Slots’ is very encouraging. This once again has proven our management philosophy to be correct in proving the market with innovative products backed up with excellent technical service”, explains Brouwer.

Therefore, A.R.B. provides the local markets with premium seats from the Italian manufacturer Royal Stools. The choice and comfort of these stools are second to none. The important of ergonomic seating during game play has been proven by an important study funded by Royal Stool. The Royal Stool chairs fulfill these characteristics.

The consistent introduction of new gaming solutions and technology, coupled with a fastidious approach to successful customer service, has seen A.R.B. grow from a local to an international gaming company. A.R.B. has teamed up with the industry veteran, Robert van Enkhuijzen of TREBOR Consultancy B.V. to support the further company internationalisation.

Mr. van Enkhuijzen clarifies, “I have seen A.R.B. grow throughout the years based on a fundamental approach on proving customers with the right choices and the right service. It is this customer-focused approach that binds customers to A.R.B. Customer recommendations of A.R.B. have brought new opportunities to the company. A.R.B. is now at such a positive turning point in its company internationalisation strategy, having grown to offer new solutions to the industry. Demand for both the product and service solutions from A.R.B. is increasing steadily. Furthermore, A.R.B. is in strong demand from manufacturing companies who wish to be represented in Europe by A.R.B. I’m very proud to be a part of this”.

“We are placed in an excellent position for further growth”, illuminates Mr. Brouwer. “Our experience and reputation have been earned over many years. Being situated in the Netherlands, we are ideally placed to support manufacturers throughout many European countries. Our emphasis on customer service means that we can only support manufacturers of real industry solutions with the capacity to match to allow their products to grow in the marketplace based on our feedback and support. We work on a long-term, reciprocal basis with our partners”.

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