International edition
June 25, 2021

Amsterdam will follow later in the year

Holland Casino venues to install Atronic’s Deal or No Deal Join’n Play

(Netherlands).- Atronic’s Deal or No Deal Join’n Play is about to grasp players in several casinos in The Netherlands. This month, seven of the 14 Holland Casino locations (Utrecht, Eindhoven, Scheveningen, Nijmegen, Rotterdam, Venlo and Breda) will see the installation and go-live of one bank of Join’n Play each. Amsterdam will follow later in the year.

B

ased on the popular television game show, Deal or No Deal Join’n Play is part of Atronic’s proven Deal or No Deal suite, and a member of its Community Bonus Series. Players must collect briefcases to qualify for bonus rounds guaranteed to hit in regular intervals. They select and swap briefcases with their fellow players with hopes of choosing the highest hidden amount and to find out who among them made the best deal. Five integrated vertical 46-inch LCDs re-create the excitement of a TV studio. The eye-catching display is mounted atop comfortable Slant Top cabinets.

Jan Paul van Heemskerck, Vice President Marketing Holland Casino said: “The roll out of Deal or No Deal Join’n Play in our casinos follows research that many of our guests prefer playing together. We are confident that Deal or No Deal Join’n Play fits well into our new direction of offering more social gaming and enhancing the casino experience of our guests.”

Stuart German, Sales Director Atronic International added: "We are of course delighted that Holland Casino has chosen our Deal or No Deal Join’n Play bank concept.  The interactive nature of the bonus game brings elements of community and competition to the bank, creating an air of excitement, tension and enjoyment that the players will find hard to resist. The team at Holland Casino clearly realises the potential new clientele this product will bring them, as well as the entertainment value it will generate in their casinos."

This product combines the fun of community play with the excitement of competition between players during the community bonus round. The guaranteed Community Bonus is scheduled to strike at preset time intervals for players who collected enough golden briefcases. On-screen countdown clocks heighten the tension as the bonus round approaches. To qualify, players must collect a minimum number of 18 golden briefcases during the base game. For each additional 18 briefcases collected, the players‘ bonus multiplier, which applies for the win amount, raises by 1. With a special multiplier offered on the unique 6th reel, the number of golden cases will be increased additionally.

“During meetings between the professionals from Holland Casino and Atronic, we created a "high class design" for the complete package of Join’n Play including signage for the casinos. The Join’n Play packages will get a premium "spot" in the casinos and during the introduction of Join’n Play an intensive marketing campaign will be initiated to inform all players of Holland Casino. This all shows how Holland Casino is committed to bringing more excitement and fun to their casinos. I am looking forward to seeing the first results after the initial Go-Live in Holland Casino Utrecht,” said Alex van den Brul, Regional Sales Manager Atronic International.

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