At booth number 1517 at the San Diego Convention Center

Bally to unveil new products and systems at NIGA event

(US).- Bally Technologies will present a remarkable array of diverse, unique and cutting-edge gaming, systems and server-based products at the NIGA Indian Gaming 2010 trade show in San Diego, California, next April 6 – 9.
2010-04-07
Reading time 4:06 min

“We are presenting our most technologically advanced and varied lineup of gaming products ever at this year’s NIGA show,” said Gavin Isaacs, Bally’s Chief Operating Officer. “We’re excited to demonstrate to our valued gaming partners throughout Indian country how our distinctive portfolio of games and systems can maximize profitability and ROI by offering compelling products players will love.”

Bally will feature approximately 50 unique video and reel-spinning slot products booth number 1517 at the San Diego Convention Center. Two of the stars of the show will definitely be Bally’s breakthrough Cash Spin and Vegas Hits video slots, which are creating a huge buzz throughout the gaming industry with their astonishing U-Spin gesture control.

“These games are positively amazing,” Isaacs said. “Imagine walking up to one of these dazzling machines and being able to spin a virtual wheel backwards, forwards, slow, or fast − just like an actual physical wheel. When we introduced these cutting-edge new devices at last year’s Global Gaming Expo, attendees lined up to try them out for themselves. They quickly became the hits of the show, winning ‘Best Slot Product,’ and I expect that same reaction at NIGA.”

Saving energy means saving money, and Bally’s sleek new Pro Series upright and slant-top cabinets deliver with certified RoHS-compliant construction. The Pro Series Slant provides video slot and video poker players with a new level of comfort and engagement. The video display and armrests are slanted at the ideal angles for optimal player comfort, thereby reducing fatigue and enhancing player enjoyment.

A 26-inch display eliminates traditional top glass, and is perfect for progressive and other top-box features. Bally’s Slant features dimensions designed to improve sight lines on the casino floor. With its twin 22-inch, high-def displays, the modern Pro Series V22/22 Upright shares many of the same features as the Slant, including an audiophile-quality custom sound system, modular design, backwards compatibility, and support for both OLED and traditional button decks. Both the Slant and the Upright are ready for new network and server-based gaming applications.

“These new Pro Series cabinets are gems,” Isaacs said. “From the start, we wanted to create a new cabinet design that appealed to the eye, was easy to service, would be our most energy-efficient platform ever, and would increase player time-on-device with a host of innovative and ergonomic features. The Pro Series accomplishes all of these goals and more.”

SpinNation is Bally’s new series of spinning-wheel video and mechanical-reel slots. These distinctive games feature a mystery or symbol-triggered spinning-wheel bonus top box which adds an extra level of anticipation. Some of the games on display at this year’s NIGA show include Hot Shot Cash Wheel and Monte Carlo Royale (featuring several different titles). Leading the SpinNation movement are Bally’s award-winning Cash Spin and Vegas Hits games with U-Spin, which are slated to make their debut at casinos starting this month.         

Bally’s new Breeders’ Cup Turf Edition V32 video slot has realistic audio and exciting animations that capture all of the pulse-pounding excitement of a day at the races as players cheer on their favorite thoroughbred to victory. Its two new Crazy Cash V32 games – Tiki Bar and Lava Lounge – entice players with their neon-hued graphics, “hipster” characters, and a chance to win a bundle of swingin’ cash.

The firm’s cavalcade of exciting new gaming products continues with a variety of video and mechanical-reel slots that will appeal to a wide audience of players. It has new titles on Bally’s space-saving Fineline cabinet: Choo Choo Conti (Gangster Series) and Diamond Heist (Femme Felone Series). Both these games offer players plenty of ways to crack open a safe and win a lot of loot. Just remember to keep the motor running for a quick getaway.

Bally Technologies is the first and only gaming manufacturer to develop and market a million-dollar wide-area progressive gaming product for the Class II market. It’s called 1,000,000 Degrees and it’s turning up the heat at Class II casinos around the country with its scorching progressive game play on the ALPHA Elite S9E platform.

Performing two to three times house average at casinos across the United States, Fireball on Bally’s dominating Digital Tower Series cabinet offers players the same game-in-game excitement made famous by Bally’s popular Hot Shot family of games. But what sets Fireball apart is its awesome and jaw-dropping 32-inch, high-def video display that takes the game-in-game progressive bonus to spectacular new heights with incredible animations and dramatic sound effects.

Bally extends its dominance of the global systems market with a powerful combination of world-class systems and server-based technologies designed to give gaming operators the unmatched flexibility and command and control to take profits to the next level. In the spotlight is the Version 11 SDS slot-management system, available on a UNIX and Microsoft Windows platform, delivering flexibility, easy maintainability, as well as horizontal and vertical scalability for any size of casino operation. Thanks to its robust architecture, Bally’s SDS system can be fully integrated with many of the gaming industry`s most popular casino-management systems.

Bally augments these core systems with a vast portfolio of award-winning technology solutions that will also be demonstrated at NIGA. These include the iVIEW Display Manager (DM) customer/employee on-game interface; TableView automated table-management and player-rating technology; the innovative Bally Business Intelligence product suite for unprecedented reporting and analytics, visualization, and campaign management; Bally Command Center, a server-based solution enabling operators to view, examine, and manage floor configurations from a centralized location; the Elite Bonusing Suite with Bally Power Winners featuring an astounding array of bonusing options; and CoolSign, a comprehensive media-management system that controls all digital signage throughout an entire casino enterprise.

“Bally innovations in enterprise software are built on real-world needs,” said Ramesh Srinivasan, Bally’s Executive Vice President, Systems. “Our customers are upgrading to newer versions of our products at a quicker pace now than ever before. At this year’s NIGA gaming conference, attendees will discover new solutions that are both backward and forward compatible. As we continue to provide our customers with that critical extra edge in operational efficiency, data collection and analysis, player identification and rewards, and marketing at the point of play, the technology and functional advantages they gain from the use of our products will continue to grow,” Srinivasan added.

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