hat will Kate Chambers bring to the role of Show Director?
First of all I’d like to say how pleased I am that we were able to attract someone of Kate’s experience and skill set to work on what is the lead exhibition for the gaming industry in all of its various formats. If you look at her career history she has worked in international business development holding senior positions within the events, exhibitions and media sectors. She has a ‘customer first’ philosophy, which is essential, and a determination to deliver. The gaming industry is moving at a rapid pace and I think Kate will bring a new dimension to our thinking and a fresh approach, all of which will benefit our visitors and exhibitors. She has been in the job for less than a month and in that time has met some key exhibitors and made some telling contributions. Sometimes it’s necessary to bring in skills from outside the gaming sector to challenge the way we do things. I want to have a business culture which asks ‘Why not?’ instead of ‘Why?’ and I believe that Kate will drive that approach of challenging convention.
What are her main responsibilities?
I have to say that it’s a big role. She will be in charge of the sales and marketing teams which will report directly to her. She will operate alongside me in terms of working with our exhibitors, supporters and visitors in order to ensure that every stakeholder gains maximum benefit from their involvement with the exhibition. As I said earlier she will challenge the way we do things and help plot the best course in terms of generating maximum return from all of our activities. We already had the most extensive marketing campaign in b2b gaming sector and we have increased that further in order to bring even more of the right calibre of buyers and influencers to London on behalf of our exhibitors. She has Clarion Board’s full support in deploying fresh new strategies to take the gaming industry’s event of the year to another exciting level.
Are you planning the incorporation of more executives for the organisation?
We are putting together a new and skilled executive team and will be making announcements relating to this in the near future. I am very excited about this and once again the appointments and their roles will bring tangible benefits to our exhibitors and the close to 20,000 visitors who travel to London each year from more than 120 jurisdictions.
What innovations are you preparing for IGE 2011?
One of the great things about bringing in senior executives from new business sectors is that you start with a clean sheet of paper. We’ve got some great concepts for exhibition centre pieces, events, different channels for marketing and delivering a brand experience for everyone who attends. There are a lot of advances taking place in the exhibition world which we will be bringing to IGE 2011. Just watch this space!
How many companies have confirmed their participation in IGE 2011 and who are they?
We are 75 per cent sold with ten months before the 2011 show opens! That’s never happened before and naturally we’re delighted. In terms of exhibitors we have the support of the major players including Novomatic, Atronic, IGT-Europe, Abbiati, Playtech/Videobet and Cryptologic to name but a few. By working with our exhibitors and supporters we are committed to delivering what I am sure will be a formidable business event for our colleagues working in the international gaming industry.