International edition
July 28, 2021

To be held March 23-25 in Las Vegas

Bally to host more than 400 customer users at 7th Annual Systems User Conference

(US).- Bally Technologies announced that it will present its two-day Systems User Conference 7 at The Venetian Las Vegas March 23-25. The conference will focus on helping casinos maximize use of Bally Systems, server-based technology; utilize new marketing, promotions, business-intelligence tools to gain competitive advantage

We are thrilled that more than 400 customer users have registered to attend our Systems User Conference 7, which is ahead of last year and means that there is a great deal of interest in Bally’s current and new system and server-based technology offerings,” said Richard Haddrill, CEO of Bally Technologies. “In this two-day conference, we will help our customers maximize their investment in Bally Systems to gain a competitive edge, while giving them an evolutionary roadmap to our newest technology and future offerings.”

Ramesh Srinivasan, Bally Technologies’ Executive Vice President – Systems, added, “I’m pleased to welcome our customer users and partners for the seventh year in row, and I’m very proud that, despite the challenging economy, we are investing more than ever in this important event. Helping our customers drive new revenue, streamline operations, and add powerful systems-driven marketing and promotions programs is good not only our customers, but the industry as a whole.”

In addition to regular breakout sessions, attendees will be able to attend a series of plenary sessions on both days of the conference. These general sessions will cover such systems products as Bally’s iVIEW and award-winning iVIEW DM player interface at the gaming machine; Bally Business Intelligence; Bally Command Center; CoolSign integrated property-wide media management; and the Elite Bonusing Suite.

Additionally, attendees can take advantage of a special hands-on training session at Bally Technologies’ global headquarters on Tuesday, March 23. These fast-track training sessions will also be held the day after the conclusion of the conference on Friday, March 26.

Several new systems technology innovations will be spotlighted during Systems User Conference 7, which draws Bally Systems customers from around the world.

One of these is Bally’s Systems Version 11, which provides new, easy-to-use graphical user interfaces, vertical and horizontal scalability, state-of-the-art distributed architectures, and internationalization support across multiple languages and currencies. Bally’s SDS Version 11 supports both the Microsoft Windows and UNIX software platforms, as well as Microsoft SQL Server and DB2 databases off a common Java-based codebase, while ACSC Version 11 features a new graphical user interface and universal card on the iSeries platform.

Other key technologies that will be highlighted include Bally Business Intelligence, an advanced application that allows casino operators to analyze and visualize the extensive data gathered throughout their business enterprise; and Bally Biometric Recognition, the first product to incorporate distributed surveillance and biometric recognition to handle major business needs such as player identification, self exclusion, and marketing to non-players’ club patrons at the point of play.

Bally will also demonstrate its CoolSign Media-Management, designed to allow operators to control all of their digital media, even across multiple locations, from a centralized console. 

Bally CoolSign integrates with all digital displays as well as Bally’s  iVIEW displays and iVIEW Display Manager, an intelligent controller that allows casinos to present system content or marketing messages on the main game screen in a smaller inset screen without interrupting play.

The following guest speakers are slated to appear during Systems User Conference 7:

Celebrity Keynote Speaker: Christopher Gardner – After a series of circumstances that left him homeless with a toddler son and without connections or a college degree, Gardner secured a spot in the Dean Witter Reynolds training program. Now the head of his own successful brokerage firm, Gardner’s inspiring story of self-determination was made into the movie The Pursuit of Happyness, starring Will Smith.

Guest Speaker:  Robert G. Goldstein – As Executive Vice President of Las Vegas Sands Corp. and President and Chief Operating Officer of The Venetian and The Palazzo Las Vegas, Goldstein has a wide variety of responsibilities. Prior to The Venetian’s opening in 1999, Goldstein helped lure celebrity chefs like Wolfgang Puck, Emeril Lagasse, and Pierre Selvaggio to open restaurants at the then-new gaming and resort property. Globally, Goldstein is actively involved in helping plan the company’s entertainment, restaurant, and retail offerings in Asia.

Along with the industry’s most valuable training and education programs, Bally’s Systems User Conference 7 offers attendees a number of networking opportunities, including a golf tournament at Bear’s Best Las Vegas, a Jack Nicklaus-designed course; a spa event at Canyon Ranch SpaClub; and a cocktail reception at LAVO Italian Restaurant & Nightclub, a popular celebrity hangout overlooking The Las Vegas Strip.

Sponsors of Bally Systems User Conference 7, listed in alphabetical order, include Agilysys, Arrow Electronics, Axiomtex, Bsquare, Cisco Systems, Dell, FutureLogic, Global Cash Access, HP, IBM, JCM Global, Marathon Technologies, New Wave Automation, NRT Technology Corp., Transact Technologies and William Ryan Group.

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