International edition
September 27, 2021

New deal for branded casino games continues 10 year relationship

CryptoLogic extends relationship with William Hill

(Ireland).- Global developer of branded online betting games and Internet casino software, CryptoLogic Limited, has extended its long-standing relationship with William Hill with a new multi-year deal to license a suite of its most popular branded casino games.


nder the new deal, CryptoLogic will license at least 10 of its top slot games including Bejeweled, Cubis, King Kong and Millionaires Club for inclusion at Nine CryptoLogic games have already gone live with a further game expected to go live in the coming weeks.

The games are being deployed through CryptoLogic's and William Hill's technology platform provider Orbis Technology, a global platform solutions provider to the betting industry.

CryptoLogic will receive recurring revenues based on wagers placed by William Hill's customers.

Brian Hadfield, President and CEO of CryptoLogic, said: "This deal reaffirms our excellent relationship with William Hill, one of the most respected names in the gaming industry. The rapid roll out of our branded games by William Hill demonstrates the popularity of our games with their customers and the value we bring to our licensees."

Founded in 1934, William Hill is one of the best-known names in the gambling industry across three channels: online, the high street and on the telephone. Listed on the London Stock Exchange, it is one of Britain's top 350 companies with over 15,000 employees serving customers in over 175 countries.

"CryptoLogic's compelling and innovative games are one of the major reasons we have worked together for over a decade. Their branded slot games are a must-have for attracting and retaining players and providing a highly entertaining environment for our customers," said Colin Cole-Johnson, Gaming Director of William Hill Online. "We look forward to continuing our work with CryptoLogic."

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