he new online bingo offering at Caesarsbingo.com is only available to UK residents, with visitors from other countries being automatically redirected away from the site to that of Caesars Palace hotels and casinos. “We’re thrilled to bring one of the world’s most renowned gaming brands to UK residents with Caesars Bingo Online,” said Harrah’s Interactive Entertainment (HIE) CEO Mitch Garber.
Privately owned Gamesys, owner of the popular UK gaming brand Jackpotjoy, was chosen by HIE to provide the software platform for Caesars Bingo, as well as management of gaming operations, customer service and payment solutions.
“Harrah’s and Gamesys has to be a dream relationship,” says Gamesys founder and CEO Noel Hayden. “Caesars is one of the most prestigious and famous brands in Las Vegas and Gamesys is well known for its innovative technology and games. We’re understandably extremely happy to be launching one of the UK’s most exciting Bingo sites.”
In addition to bingo, the new site also features a full complement of casino games including slots, roulette, blackjack and baccarat. HIE said that Caesars Bingo will bring Harrah’s customer service excellence, technological expertise and unparalleled integrity into the online world, ensuring the utmost level of trust and internet security.
The company already serves the UK online gaming market via the Caesars brand at its poker and casino sites which are powered by Dragonfish, although neither site has yet been officially launched.
Harrah’s also hosts the annual World Series of Poker Europe which is held each September in London at the Empire Casino. In addition, Harrah’s owns London Clubs International, operator of ten casinos in the United Kingdom.