International edition
September 27, 2021

Strategic deal

William Hill signs a partnership with ITV

(UK).- ITV and William Hill have announced a new broadcast and online partnership for 2010, which will see viewers of sport on ITV and benefit from exclusive offers through a bespoke promotional site.


aunched during the FA Cup fifth round, the on-air creative campaign was negotiated by ITV Commercial directly with William Hill and will drive consumers to the promotional site.

Henry Birch, chief executive of William Hill online, said: "We're delighted to be working in partnership with ITV and bringing our sports betting product, particularly in-play betting, to a wider audience."

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