International edition
September 23, 2021

After four years

bwin and Milan FC: a successful partnership comes to a close

(Italy).- The bwin Group has announced that it will conclude its sponsorship of AC Milan as of next season. Over these last four years of success and satisfaction, bwin and Milan have collaborated in order to bring about important initiatives to support the partnership.


Milan has made an instrumental contribution to the further growth in our brand’s recognition and the promotion of our image within the market,” explained bwin Co-CEO Manfred Bodner.

“During the period of sponsorship, the club has won prestigious international titles including the UEFA Champions League, the UEFA Supercup and the FIFA Club World Cup. We are very grateful to the company for the opportunity to have been part of its rich and glorious success story and wish Milan an equally prosperous future,” Bodner continued.
“We thank our friends at bwin with whom we have worked well and fruitfully over 4 exciting seasons,” commented Adriano Galliani, Deputy Vice President and General Director of Milan.

“We also have a new triumph that we’d like to point out. In 2007, we became the club with the most titles won in the world. We achieved this together, which provides the sponsoring activities with even greater prestige. We proved on the pitch just how successful being tightly bound to our club is,” Galliani concluded.

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