International edition
September 29, 2020

It will implement the sbX Floor Manager, sbX Analytics and sbX Media Manager modules

Casino di Venezia is the fourth casino in Europe to sign for IGT’s sbX System

(Italy) - IGT announced that Italian Casino di Venezia is the latest European casino to agree to install its sbX Experience Management system. It will implement the sbX Floor Manager, sbX Analytics and sbX Media Manager modules of the industry’s leading server-based gaming solution, along with 100 new AVP slot machines and IGT Casinolink Bonusing functionality.

We have always been extremely satisfied with the performance of our IGT premium and standard products and we believe sbX will be no exception. We are going to configure our new sbX managed floor in the most prominent position of our popular new area in order to optimise our slots operations,” said Carlo Pagan, Casino di Venezia’s CEO.

“Casino di Venezia plans to implement sbX in combination with a powerful strategy that IGT terms Bettor Banked,” explained Ali Civile, Sales Director for IGT Europe. “Our numerous banking concepts are based upon some of the top-performing game themes of all time. They are also a means for operators to target each of their specific customer demographics by appealing to their personal game play preferences with configuration settings to suit.”

sbX Floor Manager provides access to the industry’s largest server-based game library of more than 100 international themes, which affords operators the control to dynamically manage their slot floors.

sbX Analytics will provide the Casino di Venezia team with tailored performance data to confidently make the right slot management decisions.

sbX Media Manager and IGT Casinolink Bonusing, together, will allow Casino di Venezia  to implement improved player communications, as well as system-driven rewards, to improve customer satisfaction and play.

“An integrated sbX and IGT Casinolink suite is a very powerful solution, and we know  Casino di Venezia has the right team in place to maximize its full potential,” said Civile.

Casino di Venezia operates two casinos in the famous Italian canal city, one of which is located on Venice’s Grand Canal and is among the oldest in the world with origins dating back to circa 1638. IGT’s successful premium products make up 20 % of the floor at both Casino di Venezia locations, which also have approximately 60 % IGT machines in total.

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