xhibiting as part of the IGT-UK Group with sister companies Barcrest Group and Million-2-1, WagerWorks took full advantage of the opportunity to interact with customers across multiple distribution channels whilst building on 5 years of success in the remote gaming market.
As the first simultaneous release across the land-based, online and mobile markets, Monty's Millions took centre stage at the show. Visitors could view online and mobile Monty's Millions through WagerWorks and via Barcrest Group for the UK land-based gaming venues.
Josh Morris, Commercial Director at Virgin Games, commented, 'WagerWorks games continue to prove incredibly popular with our Virgin customers with the combination of premium brands and market leading game logic. Monty's Millions has been widely played in its first few weeks at VirginGames.com and seems to be very popular with both casino and bingo players alike'.
Monty's Millions was also the first game available on the latest version of WagerWorks rgs (remote game server). The recent roll out of the updated system across all WagerWorks partners features localised game content and player-facing messaging, an enhanced administrator interface and a Game Development Kit (GDK).
The GDK provides developers with everything necessary to implement games to run on the latest WagerWorks rgs release, ensuring the most innovative, creative and complex new games can join the WagerWorks industry-leading portfolio of over 90 slot, table and fixed odds games. With far greater functionality for operators, the developments as a whole mark a significant milestone in the evolution of gaming at WagerWorks.
Oliver Lofthouse, Director and General Manager at WagerWorks said, "I am delighted with the reception that WagerWorks received as part of the IGT-UK Group at IGE/ICEi 2010. Showcasing the launch of Monty's Millions in support of our growing games portfolio, together with the new functionality in the WagerWorks rgs system gave us an exciting message to pass on to new and existing customers. Our continued focus on new game and software developments correlates well with the overall group strategy of taking gaming to the next level, and we look forward to 2010. "