International edition
September 22, 2021

Statements by James Boje, Managing Director of IGT Europe

“Our product library are top performers around the world and we see a trend of our game performance continuing”

(UK).- James Boje, Managing Director of IGT Europe, granted an interview to within IGE event, in which he commented the novelties of the company, the feedback from visitors and the way in which he saw the current edition of the show. He also talked about the future trends and perspectives of the company.


hat novelties -both in slots and systems- did the company exhibit during IGE focused to the European market?
IGT showcased a broad spectrum of our vast product range, from the newly introduced Center Stage series that can help operators create a unique community play event on their floor with the excitement of a large screen and fantastic bonus rounds, multiplayer stations with multiple themes offering and last but certainly not least the vast product game library including 3D games with top performance!  It is this flexibility and the utilization of new technology that allows European operators to maximize their profitability while still providing the best games to their players with a touch of a button.  IGT Europe announced the sale of three sbX systems within Europe that will all go live in the coming weeks and months which proves that our vision of server based products integrating with the largest library and interoperability with other manufacturers on an existing floor answers the call for the flexibility and control that operators have been needing. 

Which was the feedback received from visitors?
Our visitors were overwhelmed that IGT continues to leapfrog the competition with our technology of 3D games and sbX applications that are ready for their floors today.  IGT is leading the way of gaming for tomorrow’s floors while proving that flexibility and a vast library are the cornerstones available today to ensure efficiency of an operation that allows for tailoring the floors to the player trends.  

How did you see the show this year? Was it a positive event for the company? 
We always look forward to IGE and make a large investment to ensure that we can provide the best product showcase for our customers.  This year is no exception and the return on our investment was immediate as our customers reacted positively to our new products and how we were partnering to help each provide the best gaming experience to their players.
After 2009 international crisis that, of course, also affected gaming industry, How does IGT face 2010?
IGT is facing the future with optimism.  I believe that our products assist an operator now more than ever more while they are rebuilding a stable financial base by leveraging off the efficiency of floor operations utilizing our sbX applications. Our product library are top performers around the world and we see a trend of our game performance continuing. 

Which are the new technologies or trends in which IGT is more focused in for the future?
Our operators are turning to us for a solution on how to maximize the performance and out 3D game technology coupled with sbX applications is the solution.  No other manufacturer can offer the flexibility of an IGT product that allows players and operators to change from a 3-, 4- or 5 reel game at the touch of a button within seconds and featuring our fantastic 3D technology and graphics.  The flexibility to offer our operators more floor configuration and placement flexibility by utilizing our sbX Floor Manager application is being embraced by our customers as is evident from our recent sbX announcements.  And enhancing the efficiency of floor manager, our technology of sbX service window allows the operators to reach out directly to their customers during game time play. Our games are top performers and the introduction of the Center Stage series creates an exciting and sought after event for any casino floor featuring top brands and interactive community bonuses.  Our Premium Product line games offered, such as the hugely successful Sex And The City Multi-Level Progressive game,  are bringing the “WOW” factor back to the floor of the casinos!

IGT recently won best slot manufacturer at 2010 International Gaming Awards. What does this means for the company?
IGT is very proud to be acknowledged by such an esteemed group of our peers.  This is the second year in a row that IGT has been awarded this recognition and it is a great honor that our efforts are being recognized as ground breaking and more important relevant to the markets.

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