International edition
September 22, 2021

The firm introduced many key new products and also received awards

TCS John Huxley celebrated a very successful IGE 2010

(UK).- The International Gaming Exhibition, held recently in London, proved to be a major success for TCS John Huxley. Not only did the company launch a whole host of innovative new products to market, they were also awarded with the prestigious ‘Best Traditional Casino Equipment Supplier 2010’ at the International Gaming Awards, for the second consecutive year.

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GE has always been an important highlight for TCS John Huxley, however this year’s event proved to be more so with the introduction of many key new products. Not all new product developments are confined to high tech, high spec items. Renowned for producing world-class roulette wheels, TCS John Huxley showcased two new models at the show.

Double Action Roulette created unprecedented interest with many operators lining up to trial the product in their casinos. With its simple but brilliant, patented concept incorporating two number rings on one wheel, players have the option to double the excitement all on the spin of one wheel. In addition, the Gemini was launched offering operators all the benefits of an automatic wheel, but being of a standard footprint the wheel sits on the table platform and has the option to be switched to manual if required.

As with all TCS John Huxley products, technology and innovation sit side by side with beautifully crafted traditional equipment. This was illustrated with the introduction of a new TouchTable MultiPLAY table, which now incorporates a cashless and fully automated gaming facility, making it ideal for arcade operators. All these benefits, combined with a very competitive pricing point, ensure this product will be extremely attractive to certain sectors of the market.

With every operator consolidating costs whilst trying to maximise returns, TCS John Huxley showcased their latest system innovation, Gaming Floor Live. This patent pending system is a fully automated real-time Roulette game optimisation tool designed to maximise key performance areas and profitability.  Operators were extremely impressed by the systems ability to automatically capture game data from sources such as the Chipper Champ 2 and Saturn Roulette wheel, which in turn allows real-time analysis of roulette yield so that casino management can measure key performance areas across all live Roulette tables.

David Heap, Group CEO, comments, “There is no doubt that IGE provides us with the best platform to launch new products and services, which is why we continually focus our efforts to ensure new innovations are showcased in London. This year has seen us launch not only cutting edge technology products, but we have also seen developments in more traditional items such as wheels and tables which are equally important to operators. Understanding what our customers want continues to be a prime focus, which seems to have paid off as customer feedback at the show has been extremely positive.”

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