he Global Draw will provide approximately 2,000 of its leading Nevada gaming terminals to 530 Totesport betting shops, which will include added functionality via new technology such as player tracking, improved yield management tools and menu management. The Global Draw will be responsible for the management of all Totesport gaming machines. The agreement runs for four years, with an option to extend to the end of 2016.
"Machine income is key to the success of a modern betting shop and since we first began working with the Tote ten years ago we have been able to demonstrate our unrivalled depth of knowledge of the betting industry and deliver a range of effective gaming solutions and leading cashbox performance for their shops nationwide," said Phil Horne, Managing Director of The Global Draw. "We very much respect the achievements of the Tote's management team and share their desire to deliver the very best gaming solutions for players while also maximizing this vital revenue stream. To be able to continue our partnership is hugely satisfying."
Peter Burke, Managing Director of Totesport, said: "Totesport offers a broad range of betting options for our customers via our network of shops. Machine betting is a very important part of this offer and we remain extremely pleased with the product quality and standard of service received from The Global Draw. Together we have developed the machine offer considerably over the last ten years and look forward to building on this in years to come."
The Tote is one of the UK's principal betting organizations with more than 3,500 employees, 530 shops, a major presence on all of the 60 racecourses in Britain, as well as internet and telephone betting facilities. The Global Draw is a leading supplier of server-based gaming machines to UK betting shops with more than 12,500 terminals operating in around 3,400 shops.