International edition
September 25, 2021

BestBet is part of the BestGames group of companies

BeteXpress and BestBet go live with OddsMatrix SportsBook

(UK).- Two new OddsMatrix sports betting operators have entered the market and gone live utilising the OddsMatrix platform. BeteXpress has launched the OddsMatrix fully managed sportsbook that is integrated with the GamMatrix gaming management platform to provide a fully managed turnkey sports betting solution aimed at their target audience.


ources of BeteXpress commented: “OddsMatrix together with GamMatrix has provided us with the tools to deliver an enhanced product portfolio to our established player database. We can now cross promote products and use the sportsbook as an acquisition, retention and reactivation tool in line with our marketing strategy”.

BestBet is part of the BestGames group of companies that currently operates a fast growing online poker room, bingo play site and casino play site and has now launched the OddsMatrix sportsbook product on

Henrik Magnusson, CEO of BestGames stated earlier ” OddsMatrix white label sportsbook product will definitely aid our continued expansion throughout Europe and in Latin America. BestGames’ strategy is to offer international high quality gaming services in an environment that is constantly evolving.  We offer our players the best service and entertainment provided by the best of breed software and technology and this is what Oddsmatrix brings to BestBet and BestGames.”

“This again demonstrates the power and flexibility of the OddsMatrix sports betting product in that it can be integrated to a wide range of gaming management and processing platforms thus enabling the product to be available in multiple jurisdictions” stated Stian Hornsletten CEO of EveryMatrix.

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