International edition
June 15, 2021

It invests in technology and development team to build Gambling TV Widget

Betfair launches world's first betting application for Internet-Connected TVs

(UK).- Betfair has announced the launch of the first betting application for TVs running the Yahoo! TV Widget Engine. Seeing the importance of this emerging interactive platform, the firm has created a specialist interactive TV team to lead innovation of this TV technology.

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y the end of 2010, industry analysts Futuresource Consulting forecast that there will be 15 million connected TVs in Europe. "TVs are the centre of home entertainment and live sport on TV drives our business. The way people interact with their televisions is changing. Our investment in this exciting new platform ensures that Betfair is an integral part of the future of Internet-connected TV," says Simon Miller CEO Betfair TV Ltd.

"Yahoo! is the trusted partner for publishers who want to take advantage of our global distribution channels and advancements in building a worldwide developer ecosystem for publishing and distributing new and innovative TV Widgets," said Arlo Rose, senior director of product management and design, Yahoo! Connected TV. "In those countries that allow it, the Betfair TV Widget provides sports enthusiasts with an online entertainment experience to enhance their sports television watching."

Betfair is demonstrating its football betting application at 2010 International Consumer Electronics Show (CES) - 7-10 January 2010, Las Vegas Convention Centre.

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