International edition
June 23, 2021

He headed this group up as Business Manager

Erik Wijma promoted to Sales Director at Suzo Happ

(Netherlands).- Suzo Happ announces the promotion of Erik Wijma to Sales Director. Mr. Wijma takes on with immediate effect the responsibility of sales generated from the Suzo Happ Headquarters in Oud Beijerland, The Netherlands.


ijma joined Suzo Happ (previously known as Suzo International) in 2003 as Sales Manager for the French, Swiss and Italian markets. His business acumen and lingual talents quickly ensured that Suzo Happ could further strengthen customer relations in these countries. He placed particular focus from the start on building customer relations directly with the end users. Therefore, when the Suzo Happ European management strategy was announced to build the company business not only with OEM’s but with the end users, Mr. Wijma was the ideal candidate.

Wijma has since then headed up the European Casino Division of Suzo Happ. The close relations and understandings of customer needs within the team has proven itself to be extremely successful with a whole range of casinos throughout Europe taking advantage of both the product and technical expertise. “Naturally at Suzo Happ we have a complete range of solutions for the casinos” explains Mr. Wijma. “It is the combination of our best-in-class philosophy – in other words providing the best product possible to correspond to customer requirements – with our support on the ground that makes us stand out in the market. We have a dedicated technical team to support casinos both in the set-up and also with day-to-day back-up. We have gained valuable experience in casino installations and offer this service for both land-based and cruise ship casinos,” he added.

Marcel Oelen, Managing Director of Suzo Happ in Europe, commented: “We congratulate Erik on his promotion to Sales Director. Erik has proven his business skills time and time again. Having headed up the European Casino Division, Erik has also demonstrated his leadership qualities. Erik has taken the next natural step to become Sales Director and we wish him every success in this position”.

“We have two key customer groups that are now united”, explains Wijma. “We support the manufacturers with an extensive, top-quality product range. These components flow into our customers’ products and are used day-for-day by the end users – the casino and arcade operators. Our dedicated Casino Division ensures that our support can continue throughout the product life. I am very proud to head up such a dedicated and professional team to support both customer groups”.

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