International edition
September 20, 2021

It operates a license model that includes the Bodog Asia brand

Bodog open to Latin American licence ties

(UK).- Bodog may launch in Latin America with a number of different licensees, EGRmagazine.com recently revealed. In an interview with the magazine, Calvin Ayre, founder of the firm, said: “I would consider having a number of operators for different Latin American markets.”

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alvin Ayre’s Bodog brand operates a license model that includes the Bodog Asia brand launched in May with Haydock Sports, Bodog’s America-facing brand licensed to Mohawk Morris Gaming Group in September 2007; Bodog Europe, which launched in March this year and operates Bodog’s UK and Canada-facing sites; and the Bodog Network poker network. 

However as reported on EGRmagazine.com, Bodog has also sought a partner for Latin America since the Summer, but has now adapted its plan to allow for a potential region-by-region approach after failing to identify a suitable licensee despite offers from a number of operators.   

Ayre said: “I would consider having a number of operators for different Latin American markets. And if someone started out with a large territory and wasn’t able to grow fast enough then we would want to claw back some of that region – we have that right already [with existing licensees in other regions]. 

“If someone comes to me with a business plan that says they are to conquer all of Latin America I would think they are dreaming. But if they come with one that says there are to target Argentina, say, and be based in Uruguay that would be more realistic. I think an operator could set up in Montevideo [capital of Uruguay] and target Argentina, Brazil, or both.” 

Asked what criteria operators hoping for Bodog licences in Latin American should possess, Ayre said: “They will need proven competency in operation and business development and to be well funded – we wouldn’t want to be in Latin America with someone with less than us$ 10 million.” 

In a prior Calvin Ayre interview with eGaming Review featured in September’s Power 50 edition of the magazine, Ayre has also expressed his interest in licence deals in Australia, New Zealand and South Africa once Latin American licences are established

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