comprehensive and cosmopolitan line-up of 400 of the world’s most respected gaming suppliers drawn from 50 countries will be complemented by a plethora of expert analysis and debate, high profile product launches, social networking opportunities and a vast spread of ‘total gaming solutions’, the like of which has never been seen before in London, revealed show organisers Clarion Gaming.
The land-based casino sector in particular will be strongly represented on and off the show floor with around half of the confirmed exhibitors parading new products, systems, services and innovative concepts specifically for the traditional casino arena.
Elsewhere on the show floor visitors will discover myriad creative ideas from specialists drawn from every strand of the broader gaming and wagering community: low-stake high volume gaming, server-based gaming and interactive video lotteries, traditional lotteries, bingo, remote gaming and sports betting in all forms – online, offline and virtual.
“It’s the sheer breadth of international participation that makes IGE unique,” explained Julian Graves, Managing Director of Clarion Gaming Events. “With around 70 per cent of exhibitors drawn from outside the home market, it is a pure reflection of gaming without borders, a true United Nations of risk-based entertainment where manufacturers, distributors and operators stand side-by-side to develop new, exciting forms of profitable play delivered to an expansive audience in ever more diverse venues and channels.”
He added: “The ability to bring together such a geographically and culturally diverse collection of companies at a single venue is the most persuasive argument to explain IGE’s importance to the international casino community as the premier venue to source new products and services that will make a commercial difference.”
The exhibitor line-up reads like a who’s who in casino supplies, with everyone and everything a casino needs on the list. IGE plays host to every leading brand in the development of slots, live gaming, multi-player games, terminals and kiosks, management systems, cash handling, security, signage, furnishings and interior design, components, consulting and much, much more.
Visitors can expect plenty of innovation from the main players with the 14 biggest showcases spanning displays in excess of 200 square metres: Novomatic – Austrian Gaming Industries, IGT-Europe, WMS Gaming, TCSJohnHuxley, Atronic International Amatic Industries, APEX Gaming, Aristocrat Technologies, Bally Technologies, Gold Club, Elektroncek, Konami Gaming, Gaming Partners International and Unidesa. Three of these – WMS, Bally and Konami – have also raised the stakes by expanding their IGE presence compared with 2009.
Regular visitors to IGE will already be aware of the size and scope of the immense range of products and services on offer from Earls Court exhibitors. The 2010 show will boast an even greater selection, boosted by the arrival of 33 first-time exhibitors drawn from 18 countries, bringing with them a whole host of fresh ideas to benefit the operator’s bottom line. The casino debutants, whose combined exhibit space will total more than 1,000 square metres, join a further 53 remote gaming specialists also making their IGE maiden appearance within the ICEi section of the show.
Whilst IGE retains its strong commercial ethic, an expo for doing serious business, this year’s show will also provide a feast of knowledge-building events. The European Casino Association will stage its second International Casino Conference (www.internationalcasinoconference.co.uk), a challenging symposium debating key industry issues, on the eve of the show.
Also taking place throughout the three days of the exhibition will be an extensive programme of free seminars, steered by industry leaders and experts in the field of operations, legislation, compliance and social responsibility covering casino, betting, remote gaming and low stake gaming markets. On the floor showcase presentations will give visitors the opportunity to witness key product launches and briefings as exhibitors take turns at 30-minute presentation slots on IGE’s Innovation Showcase platform.
Julian Graves remarked: “The presence of the global industry’s key originators of gaming concepts, coupled with a greater diversity of suppliers at this year’s IGE will ensure that visitors attending Earls Court will be simply spoilt for choice when it comes to planning their 2010 product purchasing, identifying new trends, keeping abreast of peers’ activities and discovering unique opportunities to gain a competitive edge over the coming 12 months.”
Out of show hours, visitors get the opportunity to network and unwind at ‘Infusion’, the official IGE networking event being staged at the exclusive 1,000-capacity Orchid nightspot at Piccadilly Circus on Tuesday 26 January. The evening will incorporate live music from headline act The Hamish Stuart Band – whose lead singer fronted 70s soul-funk group, Average White Band – ‘shots on roller skates’ and a DJ playing a selection of the latest music throughout the night.