GE 2010 will take place from January 26 to 28 at London’s Earls Court Exhibition Centre alongside the co-located Betting Show, ICEi and Amusement Trades Exhibition International (ATEI) events with Clarion stating that WMS Gaming, Bally Technologies and Konami Gaming have increased the size of their stands from their previous appearance.
WMS has added an extra 54 square metres to take its IGE showcase beyond the symbolic mark of 500 square metres while Bally has increased the size of its stand by 18% with Konami growing by 29%.
Clarion revealed that ten IGE exhibitors will have stands in excess of 300 square metres with Novomatic at 1,416 square metres and IGT Europe at 701 square metres leading the way.
The show organiser also stated that IGE 2010 will feature a cosmopolitan roster of 184 manufacturers, developers and suppliers from 35 nations spread across Africa, Asia, Europe, North America and South America. Although the host nation is understandably the most represented country, non-UK companies will represent 72% of exhibitors.
Outside of Great Britain, the most represented nations on the floor include Taiwan with 15 exhibitors and Italy with 13. Following this is the US with twelve followed by Slovenia with eleven, Germany with ten, Austria with nine, Holland with seven while Spain and Belgium will both have six.
“We have had a project team comprising staff based in Sweden, South Africa, Australia and the UK working on and preparing for this show since August,” said Daniel Lindsay, General Manager for Aristocrat Technologies Europe.” He added: “It is the most significant single component of our marketing programme and fundamental to our year in that it puts us in front of the casino operators, the buyers and the influencers.”
“In my view and from my experience you have to go to this exhibition first and foremost armed with strong product but also with a defined marketing and sales strategy, clear commercial objectives and a steely determination to make an impact. There’s no dress rehearsal to IGE and as an exhibitor you simply have to get it right,” he concluded.