GT decided to bring, as every year, an impressive range of new developments to G2E. Which were the most important products introduced by the company during Las Vegas trade show?
At G2E this year, IGT’s goal was to create new levels of player excitement, help operators realize new levels of value and performance NOW, and assist them in achieving new levels of dynamic casino and player management. The products IGT showed at G2E are the tools that will assist in achieving these goals. IGT’s new games and gaming concepts are the fuel behind the engine that will drive our customers to new levels of success. IGT took gaming to the next level at IGT, and will continue to do so moving into the future.
Sex and the City Multi-Level Progressives, the first MegaJackpots game to feature IGT’s top-performing MultiPLAY game interface, is an excitement-inducing game. Already available in casinos in Las Vegas and Northern Nevada, Sex and the City slots are a hit among players. The characters, music and video from the show are combined with customized hardware, superior math and truly entertaining bonuses. It’s simply fabulous.
The new Center Stage Series is an eye-catching new platform that offers endless potential for casinos and takes player excitement to another level today. Available on the 130” or 70” configurations, operators will be able to load new content onto the Center Stage Series as it’s available, giving players the hottest new gaming experiences in the industry. The Center Stage Series will debut with Wheel of Fortune Experience, a group play theme that allows players to solve the puzzle and spin for big-time multipliers; and American Idol, another group play theme that lets players be the judges, and includes video clips of auditions from the hit TV show.
The Amazing Race takes Group Play gaming to another level with the industry’s first and only co-op bonus entry. The Alice’s Adventures in Wonderland MultiPLAY Video Slot is IGT’s hot new Progression Play theme, allowing players to accumulate credits, awards or levels of play on an ongoing basis. And to bring MegaJackpots games alive, IGT introduced the MEGAfx Surround Chair. It immerses players and creates an enhanced entertainment experience.
New levels of value and performance are found in the IGT DynamiX package. A truly dynamic solution, IGT DynamiX is a bundle of IGT’s most innovative technologies (3-D games, MLD, AVP, multi-game and dynamic buttons), giving operators and players ultimate flexibility when it comes to game choice and entertainment. The IGT DynamiX bundle runs any 3-, 4- and 5 spinning reel and video conversions on the same box, letting players decide what they want to play with one onscreen touch. Plus, IGT DynamiX is fully compatible with sbX downloadable technologies giving you ultimate access and unlimited potential. Operators won’t have to change out a casino floor in order to tap into the benefits of sbX. No product is as flexible, gives as much choice, or offers the true 3-D game play today’s player has embraced. Operators will get the most out of their investment with IGT Dynamix. This is technology for the future.
Operators appreciate the flexibility and the choices the 3-D technology affords them. That is why 95 % of IGT’s for-sale showing was on MLD models. Also debuting was the first ever 3-D video slot, made possible only by IGT’s exclusive 3-D technology.
As one of the most important exhibiting companies at the show, How did you see this year's G2E edition? How was the show for IGT?
“WOW!” visitors said as they walked the IGT booth at G2E this year. IGT set out to impress G2E attendees, and based upon customer and competitor feedback, it was accomplished. New bold and breathtaking themes, platforms, bundles and offerings made IGT’s showing a success.
G2E this year also seemed to have a new energy about it. The atmosphere felt revitalized and all exhibitors have stepped up their game. We all know that casinos are in a very different place than they were years ago, and it’s our responsibility to offer them the most exciting and profitable products we can. IGT, of course, had an offering like none other, filled with new concepts that will invigorate casinos, and new themes that will give players that entertaining experience they desire. IGT was triumphant because we showed our customers what they want, opposed to what we think they need. That was paramount to our success, and we achieved it.
In terms of new technologies, which are the trends in which IGT is more focused for the near future?
We believe the IGT DynamiX package will revolutionize gaming. Once operators have IGT DynamiX in their casinos, they aren’t going to want or need anything else. This technology gives them flexibility in game choice, cuts costs they used to have to endure in conversion, and allows them to showcase a 3-D gaming experience that will excited and entertain a variety of players. IGT DynamiX is the future.
Our server-based efforts are also top-of-mind moving into the future. Our server-based offerings give operators a wide range of flexibility, and truly fulfill our commitment to helping our customers achieve new levels of dynamic casino and player management. As ARIA at City Center takes off in 2010, we’ll watch as sbX transforms the player experience into something revolutionary. With sbX, our customers have more choice than ever in how they operate a casino floor. With a touch of a button, they can cater to a particular demographic using highly targeted marketing tools. In minutes, they can reconfigure a floor to enhance performance. And in seconds, a player can switch games, accept offers and tailor their own gaming experience – all at one machine. Now that’s what we call excitement.
We’ve also tapped into social trends outside the casino, and have brought them to the slot machines and electronic table games. Our Group Play themes and table games bring people together, sharing in the social experience. We know that playing – and winning – together is an important part of the gaming experience, and that’s why we’ve developed things the way we have. Our Center Stage Series, for example, taps into this trend, and we think it’s going to cater to a variety of demographics in the casino itching for a social atmosphere. It’s just another way we’re helping casinos realize new levels of performance, and we’ll continue to do so in the future.
IGT Network Systems are also giving our customers that competitive edge. The downloadable game library, Service Window, compelling IGT Advantage add-on products (Gift Points, Virtual Drawings, Table Bonusing, Slot Analytics), Advantage Bonusing & Delivery Game Concepts, IGT Tournament Manager, IGT Casinolink and Professional Services provide unmatched value and performance for casino operations worldwide.
Which are main IGT's goals for next year?
Today, tomorrow and into the future, our customers come first – period. And that will be demonstrated in everything we do. Our games, our people and our attitude are all factors in our success, and we’ve stepped all of them up to deliver what our customers need: solutions for the future. IGT will continue to push forward with bold and breathtaking games and concepts that WOW our customers and players.