International edition
September 23, 2021

The number of gaming suppliers scheduled to appear had surpassed the 150 mark

Formidable amusements and gaming showcase set for Earls Court at IGE 2010

(UK).- The 2010 edition of ATEI and IGE, taking place at Earls Court Exhibition Centre, London across 26-28 January, is on track to deliver international operators with yet another feast of amusements and gaming innovation as show organisers revealed robust levels of exhibitor participation two months ahead of the doors opening.


larion Gaming announced that by the beginning of December, the number of amusements/low stake gaming suppliers scheduled to appear had surpassed the 150 mark.

The Earls Court showcase, constituted two-thirds by the industry’s leading originators of low stake gaming products and services and one-third by pure amusements specialists, forms part of the wider International Gaming Expo, whose total roster is expected to incorporate close to 400 companies from over 50 nations, including major brands serving the casino, remote gaming, betting and lotteries sectors.

Julian Graves, Managing Director of Clarion Gaming Exhibitions, commented: “As more and more games developers seek out international markets to build their income, so too are operators looking further a field to source innovative products and new streams of revenue. The presence of the global industry’s key originators of gaming concepts, coupled with a greater diversity of suppliers at this year’s ATEI/IGE will ensure that visitors attending Earls Court will be simply spoilt for choice when it comes to planning their 2010 machine purchasing, identifying new trends, keeping abreast of peers’ activities and discovering unique opportunities to gain a competitive edge over the coming 12 months.”

The make-up of January’s exhibition will have a more international bias that at any time in the show’s history, with nearly 70 % of exhibitors drawn from 32 countries outside the UK, bringing with them the broadest, most cosmopolitan product offering ever seen in London.

Taiwan is currently the nation most represented with 15 amusements and low stake gaming exhibitors, followed by Italy (14), Spain (11) and Germany and Poland with 10 apiece. The Netherlands and US each have five confirmed exhibitors, with four from both Austria and Slovenia, three from Belgium and two from each of Canada, Czech Republic, Hungary, Romania and South Korea. The remainder hail from Bosnia-Herzegovina, China, Croatia, Estonia, France, Japan, Malta, Mexico, Portugal, Russia, San Marino, Serbia, South Africa, Sweden, Switzerland and Ukraine.

IGE 2010 will play host to all of the biggest brands in AWP/LPM development, all originators and innovators and all exhibiting in their own right. The illustrious list includes, amongst others, Astra Games (part of the Novomatic Group of companies), Barcrest Group (part of IGT-UK Group), Bell-Fruit Games, Electrocoin International, Games Media (Scientific Games Corporation), JPM International and Merkur Gaming.

Supporting this mainstay of gaming machine production will be a raft of the world’s top names in content and gaming terminal development, bingo/lottery supplies, money handling, security systems and components manufacture, as well as core coin-op game producers such as Elaut, Funworld, Industrias Lorenzo, Nova Productions, Photo-Me International and TAB Austria, to name but a few.

Regular visitors to ATEI/IGE will already be aware of the size and scope of the immense range of products and services on offer from Earls Court exhibitors. The 2010 show will boast an even greater selection, boosted by the arrival of 25 first-time exhibitors drawn from 14 countries, spanning a range of amusement and gaming product sectors.

ATEI/IGE 2010 will include a special Innovation Showcase feature where exhibitors will quite literally be given the floor for 30 minute presentation slots, allowing them an opportunity to highlight product launches, unveil new technologies or brief show attendees on their business solutions.

The ‘Innovation Station’ will be located in a prime position on the show floor, adjacent to the show’s busiest restaurant and one of the strongest visitor density spots within Earls Court, with showcases running for the duration of the exhibition starting at 11am each morning.

Away from the show floor, show visitors will get the opportunity to network and unwind at ‘Infusion’, the official IGE Party being staged at the popular Orchid nightspot at Piccadilly Circus on the first evening of the show, Tuesday 26 January.

The evening will incorporate live music from headline act The Hamish Stuart Band – whose lead singer fronted the 70s soul/funk group, Average White Band – as well as entertaining performance arts, ‘shots on roller skates’ and a DJ playing a selection of the latest music throughout the night. More information from

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