he independent judging panel for the Poker Operator of the Year award recognised the operator that made the most headway in the real-money poker sector during 2008/9. The judges were looking for originality, growth and scale, usability, payment processing and marketing. Special consideration was given to operators who innovated in this competitive sector.
The judges for the bingo award cited Cashcade as the “stand out market leader at a marketing brand level”. They also recognised Cashcade’s achievements for increasing its number of bingo networks to eight, including the launch of the free Cheeky Bingo room, and for several high profile marketing campaigns that included sponsorship of the giant BBC charity event, Red Nose Day.
Jake Pollard, editor of eGaming Review, said: “PartyGaming and Cashcade are worthy winners of the industry’s premier EGR poker and bingo awards. PartyPoker proved resilient in 2008/9 and maintained its position as the largest non-US, standalone poker site. Cashcade was a very smart acquisition, complementing PartyGaming’s market-leading PartyCasino and PartyPoker products.”
Commenting on the awards Jim Ryan, CEO of PartyGaming, said: “We are delighted to accept these top online gaming industry accolades for PartyPoker and Foxy Bingo. The EGR Awards are great recognition of the operational excellence of our poker and bingo teams in providing great online gaming entertainment to delight our customers.”
These latest achievements follow the four awards PartyGaming won last month for its 2008 Annual Report. It was voted ‘Best Annual Report’ at both the Accountancy Age and CorpComms Magazine awards as well as being a double winner at the inaugural Institute of Chartered Secretaries and Administrators Hermes Transparency in Governance Awards for the ‘Best Practice Disclosure on Strategy’ and ‘Best Practice Disclosure on Stakeholder Engagement’ categories for FTSE 250 companies.