he initiative is being offered free of charge to all IGE/ATEI exhibitors, allowing them an unrivalled opportunity to highlight product launches, unveil new technologies or brief show attendees on their business solutions. The Innovation Showcase will be located in a prime position on the show floor adjacent to the show’s busiest restaurant and one of the strongest visitor density spots within Earls Court.
Julian Graves, Managing Director of Clarion Gaming Exhibitions, believes that the Innovation Showcase is in the best traditions of an exhibition which in its various forms has served the industry over eight decades. He explained: “It’s a fact that every landmark product in gaming, gambling and amusements dating right back to the 1930’s has been shown and the vast majority launched at the London Shows. Building on this fantastic track record the Innovation Showcase will provide an additional platform for exhibitors from all areas of the gaming and amusements business to promote their products, services and business solutions to an audience of international buyers.
“Every business is searching for products which have the commercial X-Factor and with 200 best of breed exhibitors drawn from throughout the world present within a single professional business environment, IGE/ATEI is without doubt the very best place to source them.”
Showcases will run for the duration of the exhibition starting at 11am each morning. Presentation slots will be allocated on a first-come first-served basis and are free to all exhibitors. Sponsorship opportunities, which include full branding of the area, pre-show marketing including weekly presence in Clarion’s Gaming Industry News e-news shot and an individual presentation slot within the Showcase are available.