International edition
June 23, 2021

Incomes for UK operators this year could reach us$ 409 million

British poker boom stagnates

(UK).- Market research organisation Mintel released a new report alleging that the UK’s online poker business has stagnated due in large part to the current economic recession. Mintel revealed that online poker in the UK grew by an astounding 72 % between 2004 and 2007 but that this figure had dropped to zero for 2008 with total incomes of us$ 439 million.

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he report predicted that total incomes for UK operators this year would reach us$ 409 million, a drop of 7 % year-on-year, while globally growth would hit 12 % with overall earnings of us$ 6.1 billion by 2012. Mintel revealed that the easing of anti-gambling legislation in Europe and the USA could assist worldwide growth.

According to its research, Mintel revealed that a large proportion of UK-based players are taking part at the tables less often with the average annual spend per player dropping from us$ 571 in 2007 to us$ 465.6 this year. “Around a third of poker players now play less often or for lower stakes because of the economic downturn,” said Matt King, Senior Leisure Analyst for Mintel.

“Rakeback promotions, for one thing, are minimising margins and this shows the emphasis is on customer numbers, not the profit generated per customer. Lack of time is another factor impacting on play possibly suggesting work pressures in the current recession are having a toll on players' free time.”

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