hich was the result this year of your presence in G2E and how did you see the event?
The event has allowed us to check that US operators, and in a lesser extent, Western European operators, have capital again to invest in new equipments, encouraged not only by a real improvement in the US and the EU, but also by the innovative products presented by WMS. We have also registered an important business volume by Latin American operators, specially from Argentina and Mexico, as well as numerous visits and projects from South African, Asian and, specially, Australian customers, a country in which WMS released its products last August. In short, a positive event that shows signs of recovery in the worldwide markets and highly positive, in particular for WMS, that have just entered with innovative products to growing markets such as Mexico, Australia or Class II markets in the US.
Which was the trend this year, when analyzing and launching new products?
We launched the new Bluebird XD platform and expanded our range of games, both individual and progressives, on Bluebird 2 platform, both in its video and transmissive reel versions, which combine mechanic and video reel. We released products that combine
“Sensory Immersion” with “Adaptive Gaming”, such as “Lord Of The Rings”, and others that also include aspects of “Community Gaming”, such as “The Price Is Right”. An impressive product offer that can also be boosted with server-based applications such as Ultra Hit Jackpot. Once more, WMS has made an important effort in innovation and development to redefine the offer of gaming machines in casinos.
Of the products presented in Las Vegas, Which were the most interesting ones for visitors, and in particular, which were the most attractive for Latin operators that visited the event?
The new Bluebird XD platform, the new version of “G+ De Luxe” on Bluebird 2, Monopoly Big Money Spin, The Price Is Right, Lord Of The Rings, the new delivery of Star Trek… Possibly these products were the most applauded, but we received praises from a lot of customers, not only due to the quality of the games presented, but also because of the expansion and diversity of our range of products. Besides, the new Helios cabinet, designed for low-probitable markets, received favourable comments, specially due to the offer of games available on that platform.
What balance can you make of 2009, with the economic challenges that affected the international markets, and what strategy have you got in order to address the Latin American market in 2010?
It has been a difficult year for everyone, but WMS will conclude the year experimenting a growth thanks to the growing geographic expansion of its business and the profitability that its innovative products offer in the casino. And we will persist in those two central themes: investment in innovation and territorial diversification. In this line, in Latin America we are going to open our office in Mexico City and, expanding our commercial and technical resources in the office of Buenos Aires.