his complete solution (AVP, 3-D, Multi-Game) is now known as IGT DynamiX. "MGM Mirage has always been a forward-thinking organization with respect to technology on our slot floors," said William P. McBeath, president and COO of ARIA Resort & Casino. "At CityCenter, we are pleased to offer our players the customization, choices and personalized service that sbX and the Service Window provide."
As of today, IGT expects that its sbX system and Service Window will be available on all of IGT's machines and will be interoperable with WMS' machines on ARIA's gaming floor upon opening. "Interoperability testing will continue with other game vendors anticipated to come on line with sbX in the future. We will ensure other vendors can migrate their games as soon as they are able to," said Rich Schneider, IGT's executive vice president of gaming products.
"All of ARIA's game vendors have applied a great deal of effort in preparing their game products for compliance with the Industry Standard G2S protocols. This has required a level of cooperation and interoperability testing amongst the vendor community far beyond what this industry has ever experienced. We appreciate the efforts our competitors have made in working toward truly interoperable products. Along with MGM Mirage, IGT is committed to an open protocol, fully networked floor at ARIA."
"We are excited to join with CityCenter and IGT in this initial deployment of sbX," said Orrin Edidin, president of WMS Industries Inc.
Eric Tom, executive vice president of North American sales & marketing added, "This 'hybrid' casino floor also demonstrates IGT's flexibility and commitment to meet our customers' requests, needs and expectations. Today's solutions must take into account the challenging economy and how to best partner with operators to help them give their players what they want in a value-oriented solution. sbX can be deployed in a scaled manner like ARIA, or in sbX Tier One applications for smaller properties. Alternatively, our customers can deploy IGT DynamiX as a standalone and still provide their players a dynamic choice of games, and wait to deploy sbX at a later time."
The sbX Service Window provides a unique player interaction experience, right at the slot machine. When the player inserts his players club card, a special "window" slides the game screen over, providing a menu of information and services that the player and operator can customize, all designed to improve the player experience. The sbX Floor Manager means ultimate access to the IGT game library, while the sbX Media Manager enables targeted messages and services to the Service Window.
ARIA Resort & Casino, slated to open on December 16, 2009, is part of CityCenter, the unprecedented mixed-use, urban resort destination owned jointly by MGM Mirage and Infinity World Development Corp, a subsidiary of Dubai World.