International edition
September 20, 2021

The firm showcased its products at recent Enada event

Magic Dreams VLT terminals and 70 game titles ready for the Italian market

(Italy).- Magic Dreams enjoyed a successful Enada show, with positive feedback from its customers and new orders. "We had a large flow of visitors to our booth and the show demonstrated how strong the position of Magic Dreams is in the Italian market," the company's Luca Gerardini told InterGame.


Our market share is high, thanks mainly to the fact that we have been active here for a number of years and the resources we dedicate to it," said Gerardini.

The company exhibited a range of products at the show, including two new Comma 6a AWPs - Magic Fortune and Texas King. It also showcased Alfastreet's multiplayer roulette and is the product's official distributor in Italy. According to Gerardini, the Italian AWP market is "quite strong" but concern has been raised over the impact the introduction of VLTs will have.

"Everybody is trying to understand how the market will develop and how the VLTs will impact on both AWP and casino markets as the potential win for the player could be extremely high," he said. "This market is interesting for slot machine manufacturers, concessionaires and the players as well. During the show we saw how people - both customers and other companies - were interested in this market opening."

Magic Dreams has three VLT terminals already available and more than 70 game titles, ensuring it is well placed to take advantage of the new market in Italy. Gerardini added: "The experience we've acquired during the years in the casino and AWP markets, both national and international, has enabled Magic Dreams to be technologically ready to supply VLT products into the Italian market."

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