International edition
September 19, 2021

At its 1,337 sqm booth, the largest G2E exhibit in history

Bally to showcase its broadest array ever of games, systems and server based innovation at G2E 2009

(US).- Bally Technologies will showcase an unprecedented array of systems, games, and server-based technology at G2E, November 17-19, at the Las Vegas Convention Center in booth number 1220. Focusing on a Your Partner, Your Bally theme, Bally will highlight its broadest array ever of products.


he company’s 1,337 sqm booth is its largest G2E exhibit in history and is 30 % larger than last year’s exhibit. In addition to a second-level hospitality lounge overlooking the show floor, Bally’s 2009 G2E exhibit features an invitation-only private area where visitors can see a number of innovations for the gaming floor of tomorrow.

In Bally’s games area, it will feature approximately 214 unique game titles and more than 300 total games for Class III, Class II, central determination, and video lottery (VLT) markets worldwide. This is Bally’s largest G2E games showcase ever, reflecting its commitment to increase its games portfolio in fiscal year 2010 by 100 %.

Bally will introduce two sleek new cabinets at G2E. Its new Pro Series family features Bally’s first dual-screen Slant cabinet as well as a sleek new Upright cabinet. Key enhancements include lowered button decks with integrated armrests for player comfort; new OLED and programmable video buttons for ease of play; and redesigned bill acceptor/ticket printers that utilize the same access for easier service and maintenance (Pro Series Upright only). This cabinets are fully backwards compatible with Bally’s existing library of game titles.

On the Pro Series Upright, two 22-inch, high-definition LCD video displays stacked above the button deck are positioned for optimal viewing. A custom-designed stereo “sound bar” positioned above and across the width of the lower display provides an extraordinary range of audio-phile sound that cuts through noisy casino environments.

A key highlight is Bally’s new Spinnation series of spinning-wheel video and mechanical-reel slots. These distinctive games feature a mystery or symbol-triggered spinning-wheel bonus top box which adds an extra level of anticipation. Some of the games featured in this series include Hot Shot Cash Wheel, Monte Carlo Royale and both single and five-line versions of Cash Wheel.

One of the most exciting games in Bally’s Wheel series is Cash Spin, an industry first. This breakthrough game on Bally’s V32 slot platform features a spinning wheel on the top two-thirds of the video display above the mechanical reels. In the bonus round, the player actually spins the wheel on the touch-enabled screen, providing a new level of player control and interaction. This USpin feature will also be available on Cash Meteor and a number of  new titles currently in development.

Also on display will be Reel Image, which uses proprietary software and hardware to present a series of three, four or five video reels that actually curve to resemble the look, feel, and play dynamics of a mechanical reel-spinner.

Following on the success of its first two Digital Tower games – Fireball and 77777 Jackpot − Bally will introduce three new Digital Tower games at G2E led by Vegas Hits, a unique stacked-wheel video slot with a dual spinning-wheel top box. Other Bally Digital Tower innovations that will be showcased include Ultimate Tower of Power on Bally’s $250,000 multi-area progressive link; and Draw, Match, Win.

Innovations in community and group play include Blazing Hot Tournament, a new community-based gaming product with a unique “thermometer-style” on-screen bonus meter that promotes an up-tempo rhythm of play. The firm is also showcasing two game titles on its DualVision cabinet, the industry’s first two-player cabinet featuring comfortable bench seating for a unique cooperative play experience.

Bally will also present two new penny-denomination multi-area progressive (MAP) titles on the company’s us$ 250,000 link −  Ultimate Tower of Power, a Digital Tower series game; and Instant Fortune, featuring three, oversized attention-grabbing reels. Also in the spotlight will be Bally’s new Class III version of 1,000,000 Degrees on Bally’s million-dollar MAP link.

Taking advantage of the most extensive library of mechanical-reel titles in gaming, Bally will also use this year’s G2E show to introduce a new generation of classic three-reel, single-line games on the ALPHA Elite S9E mechanical-reel platform. This fiscal year Bally will launch more than 50 of these classic titles including such time-tested games as the original Blazing 7s, Blazing 7s Diamond Line, Black & White Five Times Pay and Bonus Times 2x, 5X, 10X.

Bally’s ALPHA Elite V32 platform will see an abundance of new game titles. Some of the most significant V32 titles that will be on display include the new Playboy – Girls of Canada, Hee Haw, Cash Meteor, Breeders’ Cup, Reel Money, and two entirely new game series expressly made for the V32 platform – Crazy Cash and Magic Money.

The first-to-market Cash Spin debuts at G2E on the V32 cabinet. This groundbreaking game allows the player to use their hand to spin the wheel during the bonus round via a unique touch-enabled screen above the reels.  

Bally will display its full Networked Floor of the Future suite, including an array of server-based solutions. Its systems portfolio provides gaming operators with a number of operating efficiencies as well as more ways to reach players than ever before with cutting-edge marketing, bonusing and player-communication technologies.

Its new world-class Version 11 SDS and ACSC slot and casino-management systems is now available on a Microsoft Windows platform. It delivers flexibility, easy maintainability, internationalization and horizontal and vertical scalability for any size of casino operation.

Bally augments these core systems with a vast portfolio of award-winning technology solutions that will be demonstrated at G2E, including: iVIEW Display Manager (DM) Provides Flexible Customer, Employee Interface.

New features available through Bally’s server-based, backwards-compatible iVIEW DM will be prominently displayed at the show. Bally will demonstrate how iVIEW DM, an intelligent controller that enables casinos to present message anywhere on the main game screen or the top game display, can enhance customer service with a new beverage-ordering function through iVIEW DM’s touch-screen interface. iVIEW DM also delivers powerful game-in-game bonuses, floor-wide tournaments, banking functions, and responsible-gaming messages – all without interrupting game play.

Bally Business Intelligence allows gaming operators to analyze gaming-floor performance; player and game interaction; player behavior and trending and player loyalty and value. This solution enables casinos to deliver more effective marketing programs and better utilize resources based on powerful data garnered through a completely customizable Dashboard Portal, Visualization, and Campaign Management Analysis tool.

Prominently featured will be the Bally Command Center, a Bally server-based solution that enables gaming operators to view, examine and manage their floor configuration from a central location. The Bally Command Center provides a connection to a wide variety of devices on the casino floor including gaming machines, player-tracking displays, and peripherals; and enables a wide range of command, control, and monitoring options right at gaming operators’ fingertips.

Bally CoolSign, another server-based solution, is a property-wide media management system that lets gaming operators take control of all the digital signage through the operation and deliver powerful and consistent messages and bonusing events on a variety of displays across the casino resort. It is the only media-management solution to be fully integrated with Bally Systems for a complete 360-degree media-management solution. CoolSign can also run in conjunction with another gaming technology provider’s system.

New to G2E this year is Bally Power Card, a new marketing and promotions tool for gaming operators. This stored-value card solution, the first of its kind to enable stored-value cards to be redeemed at any game connected to a Bally system, is an “electronic wallet” for players to safely store their gaming dollars rather than carrying cash.

Another powerful technology that will be on display is Bally Biometric Recognition, the first product to incorporate distributed surveillance and biometric recognition to solve real business problems at the point of play. This solution comprises a network of cameras installed in the casino’s gaming machines. Each time a patron activates a game, a camera captures the patron’s biometric identity and compares it to a database of patrons.

The technology provides casinos with anonymous player tracking and the ability to track and reward uncarded players or those who didn’t use their player’s club card during the visit. Biometric Recognition also provides responsible gaming solutions; cardless employee tracking; and additional security through distributed surveillance at every point of play.

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