ally has been testing iVIEW DM with Pechanga since May on gaming machines manufactured by Bally, Aristocrat Technologies and Konami Gaming. Pechanga is now ready to commence a large-scale rollout by mid-October on 600 games, with plans to add iVIEW DM on all of the casino’s gaming machines over the next 24 months.
iVIEW DM enables gaming operators to present unique content and messages directly onto game screens with picture-in-picture capability, creating a customer and employee interface. The iVIEW DM screen is configurable so content can be displayed on the left, right, top, or bottom of the game screen, horizontally or vertically, without impacting game play. iVIEW DM is also backwards compatible, an important feature for many casinos.
“Protecting our customers’ previously invested capital has been at the forefront of our product development, and this is especially reflected in iVIEW DM, which is backwards compatible and can be made to work on any game with available video and touch-screen interfaces,” said Bruce Rowe, Bally’s Senior VP of Strategy and Business Development. “Unless an operator is opening a brand-new casino with all new games, it would be unreasonable for them to purchase or upgrade all of the gaming machines on their floor to get this type of customer portal on every gaming machine.”
Pechanga will deploy multiple applications through iVIEW DM, including marketing and rewards programs at the game and improved customer-service functions through a beverage-delivery request feature.
“We are looking forward to leveraging our world-class, high-speed infrastructure by adding iVIEW DM’s powerful window-management system to create new offerings for both our customers and employees,” said Craig Clark, General Manager of Pechanga Resort & Casino. “The successful test has shown us that the customer-service possibilities are far reaching and will enable us to even further elevate our guests’ experience and create an interface at the gaming machine to use for advertising, marketing, customer service, game-in-game, and floor-wide tournaments.”
Ramesh Srinivasan, Bally’s Executive Vice President – Systems, said, “The lessons we have learned together in the last six months are priceless. We knew from our experience with over 200 Ethernet floors and integrating our technology into existing games from every manufacturer that this would not be easy. But the reaction of the players, and the fact that Pechanga is moving forward with the large-scale deployment, says it all."