International edition
June 21, 2021

The acquisition opens up opportunities for bwin to expand its audience

bwin acquired UnitedGames

(UK).- Leading provider of online gaming entertainment bwin has acquired a majority shareholding in UnitedGames, the leading European massive multiplayer online game publisher and developer.


he acquisition allows bwin to open new lines of business and strengthens the leadership of UnitedGames in online game publishing and development. This unique partnership enables bwin and UnitedGames to deliver the next level of online entertainment in the world.

“UnitedGames brings a lot of interesting technology and know-how to the relationship and we look forward to taking online gaming to the next stage of evolution” says Manfred Bodner, Co-CEO of bwin. Founded in 2007, UnitedGames publishes high quality massive multiplayer online games (MMO Games).

UnitedGames develops online games for a wide range of players and provides full localisation, including marketing, translations and community support. One of the fastest-growing online gaming companies on the Internet, UnitedGames has 17 million players in over 178 countries and has published over 20 MMOG titles.

Marijn Harinck, CEO of UnitedGames: “bwin and UnitedGames are extraordinary partners and this combination will have a huge impact on the online gaming market. We are excited about bwin expanding into the MMO Games market, together we feel we can really take the online game experience to the next level”

The acquisition opens up opportunities for bwin to expand its audience to a wider public. In addition, UnitedGames expands the market opportunities for bwin in several countries. The acquisition provides synergy on infrastructure, payment systems, internet communications and portal management. Paul de Groot, co-founder of UnitedGames will leave the company. Camiel Kraan will enter the board of directors and will focus on UnitedGames’ commercial strategy.

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